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Adsense CPC Confusion

by mrgee
6 replies
  • SEO
    • |
Hi..
I now have a niche site at number 2 spot and receiving a number of clicks per day. In the google keyword tool the estimated CPC is $1.10, however I am only receiving around .10-.40 cents per click. Are these normal figures for an estimated $1.10 keyword..? If so then google makes a handsome profit.. Can I do anything to improve the value of the clicks..?
Also is there a more accurate means of estimating the actual amount received per click..?
Thanks
#adsense #confusion #cpc
  • Profile picture of the author pdrs
    The estimated CPC is 'Cost Per Click' meaning the average that an advertiser would pay google for a click. You can usually expect around 25% of this for adsense earnings so I would say nothing is out of the ordinary. The only way to get higher money for your clicks is to pick keywords that have higher CPC
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    • Profile picture of the author paulgl
      Originally Posted by pdrs View Post

      The estimated CPC is 'Cost Per Click' meaning the average that an advertiser would pay google for a click. You can usually expect around 25% of this for adsense earnings so I would say nothing is out of the ordinary. The only way to get higher money for your clicks is to pick keywords that have higher CPC
      That's not the only way. Have a site that rocks, get people targeting your site,
      the bidding goes up, no matter what the niche. The auction is dynamic,
      not static.

      Improve your site, improve your traffic, improve your CPC.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author grlpub
    You can also increase your CPC by re-optimizing your adsense pages for a keyword phrase with higher CPC in the same general category. For instance "dog trainer" or "dog training" keywords are in the $2-2.50 CPC range, while "dog obedience school" is in the $5 range CPC. Get Google to show the latter on your page, not the former and you'll make more money with the same traffic.
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    • Profile picture of the author paulgl
      Originally Posted by grlpub View Post

      You can also increase your CPC by re-optimizing your adsense pages for a keyword phrase with higher CPC in the same general category. For instance "dog trainer" or "dog training" keywords are in the $2-2.50 CPC range, while "dog obedience school" is in the $5 range CPC. Get Google to show the latter on your page, not the former and you'll make more money with the same traffic.
      You are assuming too many things.
      That your site warrants high price clicks, that adwords users will
      target it, that targeted ads will show up, and that people will actually click.

      If dog obedience is $5, that's in search. The content network is probably
      closer to $2.50, but high QS adwords users will not just up and target
      your page. You'd probably be lucky to get a buck from most advertisers,
      then clear 68 cents. That would be for the highest paying ad. The rest
      on your page are probably worth 25 cents.

      Just because you build it, does not mean they will bid, come, and click.

      Stop going for some pie in the sky keywords and make your site rock
      no matter what the niche. That's the bottom line, but people think there
      is some short cut to riches. Then start threads about how google is ripping them
      off.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author bhuff85
    Originally Posted by mrgee View Post

    Hi..
    I now have a niche site at number 2 spot and receiving a number of clicks per day. In the google keyword tool the estimated CPC is $1.10, however I am only receiving around .10-.40 cents per click. Are these normal figures for an estimated $1.10 keyword..? If so then google makes a handsome profit.. Can I do anything to improve the value of the clicks..?
    Also is there a more accurate means of estimating the actual amount received per click..?
    Thanks
    For the most part, yeah - those earnings are pretty accurate. The CPC is only an estimation, never the exact amount. Most publishers get 68% of the total click revenue, but your clicks will fluctuate.
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  • Profile picture of the author timpears
    You are using the bidding for the search advertising to estimate the bidding on The Content Network bidding. You can only use it as a rough guide, as PDRS stated, you will only get a percentage of that amount and in my opinion his numbers were higher than I have seen. I would say more like 15% to 20%.

    It will vary from the top of your page (where the highest bidders go) to the bottom of the page (where the lowest bidders go). And you will get 68% of what the advertiser pays Google for the ad.
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    Tim Pears

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