Rank domain or page?

by 9 replies
10
Rank domain or page? Which one is easier and better? I cant figure out the difference, but there is alot of people that say its better to rank for a page?
#search engine optimization #domain #page #rank
  • Ranking a domain is impossible. Each serp ranks pages
  • Ideally you want to focus most of your time ranking the home page of your site first. Then you can focus on internal pages.
    • [1] reply
    • Hi Steven,

      I think it really varies based on each website.

      Each page has a purpose and the purpose of the homepage can differ based on the type of website. For example it would be foolish to rank Wikipedia homepage as a priority over the individual internal pages. Likewise, it doesn't make since to optimize the homepage of a product catalog, that carries thousands of different products, forcing the user to find the product page without the aid of the search engine. I'm mean really, should Amazon focus all their ranking power on their homepage?
      • [1] reply
  • Hi charliesheen,

    Search engines do not rank domains, they rank individual web documents, based on the URL. Each individual URL holds the potential to rank for one or more keywords, based on the attributes of that page.

    Folks who think they are ranking a domain are simply ranking the default page that is displayed at the domain root. It is still an individual page, not domain, or site that is being ranked.

    Each page of your website can, and most should, be optimized for search engine placement.
    • [1] reply
    • This explained a lot, so basiclly the main page counts as a "index.html" instead of just root.

      Thanks!
      • [1] reply
  • Just proofread what u have written !

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