301 re-directs for SEO benefit - Good data out there?

1 replies
  • SEO
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We all know that it is reported that using 301 re-directs gives Google the impression that your web address has changed and thus your sites authority and reputation and the link juice and anchor text juice etc should be re-directed to the new domain you are pointing to...

However I assume that this re-directs lessens the value of your originals domains attributes somewhat?

E.g. If your original domain is a PR4, and your new domain has no links, I wouldnt expect your new domain to eventually (when Google updates PR) to receive a PR4, surely there is a dilution effect?

Anyone got experience of 301'ing where effectively rankings etc remained unchanged or did your rankings take a substantial hit meaning a significant portion of the juice etc is lost on 301'ing?

Thanks.
#301 #benefit #data #good #redirects #seo
  • Profile picture of the author Gary Becks
    In regards to rankings I actually have not experienced any diminished returns when using 301's. I have however in regards to retaining PR/Authority from aged domains. E.G. new pages not ranking as fast as they would have using the original domain.
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