Increasing CTR

by 4 replies
5
Hi everyone,
I operate a facebook banners site (myfbbanners.com), and currently make $150-$200 a day in revenue. Looking at the AdSense reports for this month, I feel like our CTR is kind of low (0.72%). So my question to the resident AdSense geniuses, what can I do to increase my CTR? Better placement of ads?

Thanks in advance for the feedback!
#search engine optimization #adsense #banners #ctr #facebook #increase #increasing
  • I'm would guess from the niche your site is in that the type of visitors aren't commercial intent kind of traffic so to be honest I would never expect fantastic CTR in this kind of niche but I'm sure you can budge it up a little from 0.72%

    Have you experimented much with your ad layout? I see three image banners at the moment. Conventional wisdom suggests that a text-ad only medium rectangle yields better click through.

    I think the quickest way for you to quickly test it would be to replace the right hand side skyscraper with a text only medium rectangle, tweak the text colour from 'adsense blue' to 'facebook blue' to blend with your site better

    Also less is sometimes more - you have 3 ad's at the moment but a couple of the banners are showing non-relevant ads for me (I'm in the UK). By reducing your ad units you increase the odds of showing just relevant ads and generally higher CPC as well.
  • If you make 150-$200 a day in revenue with 0.72% CTR I am guessing your revenue IS NOT from adsense, so my suggestion is get rid of it. It is just distracting people from spending money on your site
  • Place your ads at top of your content and try to choose Mobile leaderboard
    468 x 60 and Banner 728 x 90 size banner at your site. Hope it will work.
    • [1] reply
    • Thanks for the feedback. I'm going to try removing the banner at the top of the site to start. Afterwards I will try switching the sidebar to a text only rectangle.

      Actually, all of the site's income is from adsense. But with 7-10k unique visitors and about 100k pageviews daily, I feel like the site should be making more than it is.

      Thanks, I'll try it out as I test new ad placements.
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    Increasing CTR

    Hi everyone, I operate a facebook banners site (myfbbanners.com), and currently make $150-$200 a day in revenue. Looking at the AdSense reports for this month, I feel like our CTR is kind of low (0.72%). So my question to the resident AdSense geniuses, what can I do to increase my CTR? Better placement of ads?