Paying for traffic/advertising

by RajaR

Posted: 13 years ago 8 replies

Hi Fellow Warriors,

Hope you're all well out there in cyber-land

I wanted to ask, I was thinking to invest in advertising (Or PPC), but didn't know where to start, really the aim is just to generate traffic to my site and then i'll have a go at selling from there.

So my questions are:
1) PPC - I have set-up a campaign before with not brilliant results, I mean I couldn't get google to send paid traffic my way, so is there a good, not too expensive way to outsource this?

2) Advertising - Am looking for female heavy sites, any idea best places you can pay for advertising?

3) Any other SPECIFIC ideas to market and get traffic (Please don't answer generically if you reply with things like two words 'article marketing' be better value if you suggested best places to submit articles, places to outsource this process, etc...)

Many thanks and kindest regards,
- Raja R

#paying #traffic or advertising

cathaylist 13 years ago

1) free and paid classifieds? like craigslist.org, usfreeads.com, kijiji.com or us.
2) find some female fans in facebook or twitter?

SEO?
- Thanks
- 1 reply
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- RajaR 13 years ago
  
  Originally Posted by cathaylist
  
  1) free and paid classifieds? like craigslist.org, usfreeads.com, kijiji.com or us.
  2) find some female fans in facebook or twitter?
  
  SEO?
  
  Already paying for SEO but it is a waiting game so waiting for that but I am happy to pay for traffic till then.
  
  Thanks,
  Raja R
  
  Thanks
  
  1 reply
  
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  TroelsJepsen 13 years ago
  
  If you want to set up an adwords campaign, you can get an enormous list of keywords from a service like Wordstream.
  
  You can then set up a campaign using image ads on the content network adding all the keywords from your keyword list from Wordstream. Note that the maximum amount of keywords is 50000 so you may not be able to include all your keywords.
  
  This will allow you to get very very cheap clicks from Adwords.
  
  The only drawback about this method is, that Wordstream is an expensive service. I think it's about $300 pr. month and the free trial unfortunately doesn't give users full access to the keyword suggestion part.
  
  Thanks
  
  1 reply
  
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  kayf 13 years ago
  
  Can you ever get value out of paying for traffic though -- it seems like it would always be money losing
  
  Thanks
  
  1 reply
  
  Signature
  photos and images looking for pictures?
  
  Looking for who called you? Use this reverse phone directory
  
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  JSProjects 13 years ago
  
  Originally Posted by kayf
  
  Can you ever get value out of paying for traffic though -- it seems like it would always be money losing
  
  Yes, but it has to be extremely targeted. So don't go in blindly. I don't mess with PPC too much, but I've found that it can be effective for building a mailing list, for example. Gone are the days of sending someone directly to a Clickbank offer. Those were fun (and easy!) days.
  
  Thanks
  
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tokaje 13 years ago

Hi Raja
Have you considered marketing through Yahoo! Answers?
It´s the worlds biggest knowledge sharing community, with more than 90 millions users worldwide, and 20 million in the US alone.
People ask questions and other can then answer them.
And its all categorized, so its already niche-selected for you :-)
After some answering, you will be able to post a link on the answer, and those link will be active for years to come, generating ongoing traffic for the sites you wish to promote.
- Thanks
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dburk

13 years ago

Hi Raja,

If you are going to do PPC advertising, you need to understand there is a steep learning curve required to get up to a competitive level. PPC advertising is an auction bidding system, so in addition to general marketing skills you will also need to learn advanced bidding strategies. An important thing to keep in mind is that PPC advertising is competitive in nature.

One of the best things about PPC advertising is that there are so many things that are controllable and nearly infinite possibilities in strategies and tactics. One of the worst things about PPC advertising is the nearly infinite possible strategies and tactics that your competitors can wage against you in their campaigns.

You can almost always develop a profitable campaign if you test and adapt to the market, there are always a few keywords that your competitors are not paying close enough attention to, there are bidding strategies that will frustrate and send competitors packing. All you need is a viable offering, a reasonable strategy and the perseverance to micro manage the campaigns.

Don't expect to jump into PPC advertising and be instantly successful. You might become an instant success, but in many cases you are up against folks with a lot more skills, knowledge and practical experience. Take your time, learn the system and develop your skills and knowledge based on accumulated experience.

PPC campaigns need to be actively managed, a set and forget approach cedes a lot of profits in to the competition. If you yield too much profit to your competitors, some may use that extra profit to squeeze you completely out of the market.

If you are not willing to devote a substantial amount of time to your PPC campaigns, then you better hire a PPC manager, or outsource it, or don't bother to get into it.

You can use PPC advertising for general traffic generation. In fact it is a great way to launch a new website that has a lot of great content. It gets quick exposure with extremely targeted traffic, which can be great for earning natural backlinks, the kind search engines like to see.

To find websites based on demographics, I like to use Quantcast.