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How is this possible?

by timpears
1 replies
  • SEO
    • |
I was just looking up insurance keywords with the GKT and switched from broad to exact, so I get two listings for 'insurance' at the top, one plain and one with the square brackets around it to signify exact. See below;




So how does the CPC of insurance change from broad to exact?
  • Profile picture of the author yukon
    Banned
    Because Broad is generic, & could be any number of keywords plus the keyword insurance. The Exact match is a single keyword.

    Example Broad, ... car insurance quote ...

    You'll also notice the competition for the Exact match keyword [insurance] is double the competition of the Broad keyword, which helps jack up the CPC.
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