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The Importance of Design

by alxvallejo
4 replies
  • SEO
    • |
I've heard from many of you guys that design is not as important as content and traffic.

I partially agree but I think the design aspect really is the third leg that sets you above the rest. My market is saturated with competition and there are sites with great content and horrible design. It just gives me an image of the person behind the website...

How important is design to you and how do you go about translating that to a client of yours?
#design #importance
  • Profile picture of the author rjowais2
    Originally Posted by alxvallejo View Post

    I've heard from many of you guys that design is not as important as content and traffic.

    I partially agree but I think the design aspect really is the third leg that sets you above the rest. My market is saturated with competition and there are sites with great content and horrible design. It just gives me an image of the person behind the website...

    How important is design to you and how do you go about translating that to a client of yours?
    Form SEO point of view, any design is a good design if it passes World Wide Web Consortium (W3C) test.
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  • Profile picture of the author nicktyler
    Design is important for SEO, user experience and conversion. Depending on what sort and level of design you are talking about it has different levels of influence.
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    1000's of IT jobs in the UK online now at Dice

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  • Profile picture of the author Alexander Simons
    The design of a site dosent really matter if you only think about search engines but the choise of design will inpact on your conversion rate.
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  • Profile picture of the author alxvallejo
    Does anyone have any success stories about changing the design to improve conversion rate?
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