An interesting Facebook PPC Observation ( including 2p CPC )

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Hey guys,

Had my first amazon affiliate sale yesterday from my Facebook page, very happy and excited now!

This is my attempt at any PPC campaign, I think I kinda struck lucky with the niche as it's treating me very well so far.

What I have done is created a Facebook page and then advertised it via facebook ads.

The users are extremely responsive and passionate. They post their own photos many times a day and respond to every status religiously. I post Amazon products by asking whether they're any good and if one should buy them, rather than trying to recommend products.

I am not willing to say what niche it is for obvious reasons, but I am targeting the 50+ age group in the UK for this particular niche. The audience size is around 15k but I'm sure I could expand it further.

I am bidding on a CPM basis, not CPC. I have not tried CPC and have no need to as CPM is working for me. I know people who have succeeded with both in the past so am not willing to comment on which is 'better' as such.

I thought I would split test different bids on identical ads to see what sort of results I would receive. For my best performing ad at 2p CPC I am bidding whatever the minimum suggestion bid is and adding 3p.

When I bid the minimum suggested plus 2p, the CPC rises to 5p.

When I bid the minimum suggested plus 1p, the CPC rises to 8p.

So for me the optimal bid in this campaign is the minimum suggested plus 3p

Just thought I would share this as I know a lot of people are trying to get into Facebook PPC.

Here are some screenshots. In the screenshots with dates listed, the actual ad has been up only for the last 2 days, not the entire date range.. I just set it to that to make sure I did actually capture all bids in case some were stil running and I didn't realize.

For the most part though I have built up a super targeted and passionate fan base of 900 users (and growing) for only around £25 or so. I am forecasting around 200 new users per day from now on and will continue with this same ad until it really runs dry or I see my CPC rise >10p or so (i will judge this as and when I need to)

If you have any questions about Facebook PPC I will try to answer but honestly I am not even 10% of the way to mastering it.



#cpc #facebook #including #interesting #observation #ppc
  • Profile picture of the author sey3rd
    Thank you for the share.........great job!!!.......keep us informed on your progress
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  • Profile picture of the author joetann
    Cheers sey3rd

    I really enjoy PPC now. Much more so than trying to SEO the hell out of a site. I find it's soo much more responsive and everything isn't in google's hands.

    Have now reached 1050 members.. One of them just commented saying (i quote) - "what a lovely straight forward site, i look forward to using an actual real genuine site!".

    It kinda feels good to actually bring these like minded people together and offer them a service they otherwise wouldn't have. I just hope I make some money from it!
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    https://www.letscommence.com/ - better logo design briefs for designers
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  • Profile picture of the author .:mAestro:.
    How many pictures did you tested for this ad?
    And what about ad titles?

    Last question for now, what other offers beside amazon you will promote on this fan page?

    Thanks
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    • Profile picture of the author joetann
      Originally Posted by .:mAestro:. View Post

      How many pictures did you tested for this ad?
      And what about ad titles?

      Last question for now, what other offers beside amazon you will promote on this fan page?

      Thanks
      I've tested out two different images. Both of which I tested with different borders, solid red border has given the best CPC in my experience.

      The ad title has remained the same since if you advertize a facebook page, the name of the page is the title of the ad... This can't be changed unfortunately.

      I would have tested more images, but I don't think there was that much room for improvement and I'm happy with my CPC.

      The page is now at 1198 members. This weekend has seen a big surge of new users...

      I made a poll on the page 6 hours ago with the question 'Should I provide us with a website where we can easily view user reviews, products, deals etc?'. As of this second there have been 108 votes!
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      https://www.letscommence.com/ - better logo design briefs for designers
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  • Profile picture of the author guarino1235
    Wow.. great stats 56k impressions with 376 clicks i think your getting a hang of this.
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  • Profile picture of the author .:mAestro:.
    Thanks for answering my questions. This is awesome Keep up with the good job!
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  • Profile picture of the author japam
    Originally Posted by joetann View Post

    When I bid the minimum suggested plus 1p, the CPC rises to 8p
    sorry to ask, what you mean by "8p", it's 8% ?

    *sorry i'm not so fluent in english
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