Offline: Not Bidding on a Word But My Ad Keeps Coming Up!

by Big Al
5 replies
  • SEO
  • |
Hi Guys

This is odd.

Last night a friend approached me because I was bidding on a keyword he uses. Whilst business is business I have no intention of competing with friends and bidding on his main keywords when there are plenty others I can use.

For some odd reason... my adwords ad is coming up for his keyword.

It's an offline campaign and I'm bidding on three or four different martial art styles (ie. Kung Fu, Karate and Taekwondo). For some reason my ad is showing for his main keyword (Muay Thai).

When I go through my keyword list "muay thai" is no where to be seen.

Any ideas? We're in the same location and I can work this out!


#bidding #coming #offline #word
  • Profile picture of the author Big Al
    As an update I've just added the keywords to my [negative] list to stop them coming up but if anyone has an idea what's going on... that'd be cool!

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    • Profile picture of the author paulgl
      I guess you have now discovered that people don't have to
      search for exactly your keyword. That's what the negative
      filter is for.

      If you want just kung fu, and kung fu alone, you have got to
      filter any and all words that are related.

      But if you overdo it, your ad will hardly show.

      Remember, people get different searches and ads than what
      you do.


      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author timpears
    I don't do AdWords, but can't you do 'key word' and [key word] to more narroly target your AdWords advertising to just the specific terms you enter?

    But putting that key work as a negative should do the job.

    Tim Pears

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  • Profile picture of the author MrWonton
    Sounds like your keywords are in broad match? Switch to phrase and or exact, or run broad and check your search query reports to add negatives you're showing for
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