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Using Articles and Prepositions in PPC Keywords

by alxvallejo
2 replies
  • SEO
    • |
For local SEM:

When hunting for keywords for PPC campaigns, do you add both "product location" AND "product in location".

I don't notice a difference in the SERPs but I thought I'd ask the crowd.
#articles #keywords #ppc #prepositions
  • Profile picture of the author alxvallejo
    Any feedback on this? Are the "little" words important in targeting for AdWords?
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  • Profile picture of the author Leafgreen
    Originally Posted by alxvallejo View Post

    I don't notice a difference in the SERPs
    I did...

    This issue came up while optimizing some pages. I was "taught" or simply saw in the past from previous searches that G ignores articles in grammar such as "the" and "a". Not anymore. Just type in "a solar panel" and "the solar panel" without the quotes. Different results. Therefore, can we conclude that we should use articles in urls, titles, etc? (Prepositions are another issue!)
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