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The Best SEO Site Structure Is........

by The Oilman
4 replies
  • SEO
    • |
I think site structure is really important.

SO I've experiemented with it.

Please do not take me seriously since there are tons of variables at stake and I could be WAY OFF...

But I've tested many things, with my latest design being a WordPress site with pages for each keyword I am targeting. I then also use SEO SMartlinks, a plugin that links all main terms to the homepage so the most link juice goes to the home page.

I've found these sites rank decently, but if you are targeting two similar words, such as "organic dog food" and 'organic dog foods' they may conflict with each other (bad examples) and google might not know what to rank?

...

I've also tried creating silo sites on regular HTML style sites where I have large category pages that have supages that link back to them. Hard to explain but if you look up silos I am doing exactly that.......

.....

Here is my conclusion -- and again, its likely not accurate.. but i've found that if you simply make a site in Wordpress and use blog posts and have WP post them all on the front page, this seems to be working the best for ranking a site for many terms.

Am I insane?
Could it be this easy?
As anyone else seen similar results?

I think ti works well with Google because it allows the user to access lots of information without surfing around much, and it also has a low bounce rate (because its a lot of content), and also works well for long tail (because its a lot of content), etc.

What are your thoughts?
#seo #site #structure
  • Profile picture of the author shaneparksons
    Two things:

    1. Silo, for me, works on navigating PR between pages, but for rankings, I have not experience any significance. Check on my sig and see that pages got PR the good way.

    2. For me, linking to other pages (either internally or externally) using the keyword phrase the page itself is optimized for devalues the trust and authority of that page for that keyword. Ex. A page about 'internet marketing services' should not give a link to any other page using the same keyword phrase. If it is necessary to link to a similar page, variations of the keyword phrase or the long tails can be use such as 'web promotion services'.
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    • Profile picture of the author packerfan
      Originally Posted by shaneparksons View Post

      Two things:

      2. For me, linking to other pages (either internally or externally) using the keyword phrase the page itself is optimized for devalues the trust and authority of that page for that keyword. Ex. A page about 'internet marketing services' should not give a link to any other page using the same keyword phrase. If it is necessary to link to a similar page, variations of the keyword phrase or the long tails can be use such as 'web promotion services'.
      At first I thought agreed with this, but the more I thought about I don't think I do. Let's say I have a page optimized for "brick laying". Why do you think my page would lose authority if I the following sentence on the page?

      "Check out this wikipedia article on the history of brick laying." Where I link brick laying in that sentence to the article?

      You're argument doesn't make sense to me. It should increase the trust if it does anything.
      Signature

      Nothing to see here

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      • Profile picture of the author shaneparksons
        Originally Posted by packerfan View Post

        At first I thought agreed with this, but the more I thought about I don't think I do. Let's say I have a page optimized for "brick laying". Why do you think my page would lose authority if I the following sentence on the page?

        "Check out this wikipedia article on the history of brick laying." Where I link brick laying in that sentence to the article?

        You're argument doesn't make sense to me. It should increase the trust if it does anything.
        Linking to authority sites, indeed, can help a page. It's like telling spiders wikipedia (an authority site) is your good neighbor when you link to it. But by linking to wikipedia using the keyword your page is optimized for only adds up to wikipedia's authority, not to your page. Anchor text and link are two elements spiders decipher very hard.

        Imagine this, you've done a very great job at optimizing your page for 'brick laying' and spiders clearly understood the page that way. Now, your page becomes an authority for 'brick laying', but spiders found out your page link to an authority site with the same keyword. Now, spiders are confused. Your page, an authority for 'brick laying', is linking externally to another page that is also an authority for 'brick laying'?

        Remember, search engines rank pages and there is no instance where in two URLs rank in the same position. Furthermore, by linking, you are giving vote, which vote is interpreted based on the anchor text. That means, linking to wikipedia using 'brick laying' you are clearly saying wikipedia in an authority for that keyword, giving less for your page.

        Again, you can link to authorities sites, but choose the keywords wisely. If you want to keep your authority for 'brick laying', don't give a link using that keyword on the page. Instead you can use variations. Like on your example, you can link to wikipedia using 'history of brick laying'.

        Whew.. Hope I made sense now.
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  • Profile picture of the author noble
    You're right, WP is optimized for great internal linking and crawlability. You can do the same kind of site structure with your HTML site too though
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