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Question about on page SEO

by timpears
7 replies
  • SEO
    • |
I received some web content today that I outsourced. I was very specific on how I wanted it set up SEO wise. With sub headers with my keyword etc. I asked for 3-4% keyword density. Every keyword has been bolded.

I thought that you only bolded one, italicized one and underlined one. Am I right, or should I leave them all bolded?
#page #question #seo
  • Profile picture of the author visimedia
    for good onpage you'll need to bold, italized, and underlined for the keywords you're trying to rank for, and also you need 1% - 3% will be just fine, and you need the keywords you're trying to rank for in the 1st sentence and in the last sentence, and lastly you need it in the url.

    That's it, and you're good to go. =)
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  • Profile picture of the author stunning boy
    keywords density is ok and IMP your should keep them bolded
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    • Profile picture of the author dburk
      Hi timpears,

      It may be helpful to understand why you are using bolded, italicized or underlined text for SEO.

      It is all about the principle of prominence.

      By changing the font characteristics of specific words or phrases you are increasing (or decreasing) the prominence of some of your text over the remaining text. It is the relative change from the other text that, in part, determines how prominent your text is in relation to the surrounding text. The other important factor is the order of words in relation to other words. You can make your targeted keywords more prominent by any of the following methods:
      • Placement at the beginning of the content element
      • Increased font size
      • Increased font weight
      • Highlighting
      • Underlining
      • Italicizing
      • Contrasting color

      It is important to keep in mind that it is the relative prominence that matters.

      If you bold a single word in your content then that word is made more prominent than the remaining words. If you bold several different words then all of those bolded words are more prominent than the remaining text, but share equal font based prominence with each other. At that point the order of those bolded words determine which is more prominent. If you bold all the words in your content then the bolding has no effect on prominence.

      The point is that prominence is a relative value. You have to use prominence enhancing font attributes sparingly to get the maximum effect.
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      • Profile picture of the author Kurt
        Originally Posted by dburk View Post

        Hi timpears,

        It may be helpful to understand why you are using bolded, italicized or underlined text for SEO.

        It is all about the principle of prominence.


        By changing the font characteristics of specific words or phrases you are increasing (or decreasing) the prominence of some of your text over the remaining text. It is the relative change from the other text that, in part, determines how prominent your text is in relation to the surrounding text. The other important factor is the order of words in relation to other words. You can make your targeted keywords more prominent by any of the following methods:
        • Placement at the beginning of the content element
        • Increased font size
        • Increased font weight
        • Highlighting
        • Underlining
        • Italicizing
        • Contrasting color
        It is important to keep in mind that it is the relative prominence that matters.

        If you bold a single word in your content then that word is made more prominent than the remaining words. If you bold several different words then all of those bolded words are more prominent than the remaining text, but share equal font based prominence with each other. At that point the order of those bolded words determine which is more prominent. If you bold all the words in your content then the bolding has no effect on prominence.

        The point is that prominence is a relative value. You have to use prominence enhancing font attributes sparingly to get the maximum effect.

        Actually, prominence refers to the position of a keyword/phrase. For example, is the keyword used early in page title tags, on the page, in paragraphs, etc? If so, then the keyword has high prominence.

        <title>I like to use widets</title> is low prominence for the word "widget".

        <title>widets for you</title> is high prominence for the word "widget".

        I agree with:
          • Placement at the beginning of the content element
          • Increased font size
          • Increased font weight
          • Highlighting
          • Underlining
          • Italicizing
          • Contrasting color
        But there are other techniques and IMO using the keyword in anchor text is probably the most powerful of the techniques.
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  • Profile picture of the author yukon
    Banned
    OP, keep in mind with CSS you can bold a word for both traffic + search engine bots, or only bots, & the traffic won't know the word is bolded, yet the word will still be bolded in the Google Cache.
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    • Profile picture of the author timpears
      Originally Posted by yukon View Post

      OP, keep in mind with CSS you can bold a word for both traffic + search engine bots, or only bots, & the traffic won't know the word is bolded, yet the word will still be bolded in the Google Cache.
      CSS if unfortunately something I don't know anything about. I would like to be able to do this, as it sounds like the right answer for me, but I don't even know where to start.

      Thanks to everyone for their contributions, this has helped a lot.
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      Tim Pears

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  • Profile picture of the author John Williamson
    I'd bold italicize and underline a few, but maybe not all of them. Also, 'keyword density' is largely irrelevant nowadays.
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