A couple questions about Google Adwords keyword tool

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I have seen and read and learned a lot of about finding keywords in the last couple of years but strangely something has always been left out about searching for converting keywords and I would like to ask my fellow warriors a question...

When you use the Google Adwords keyword tool it generally lists 4 basic columns: keyword, competition, global monthly searches and local monthly searches. However if you look to the right and just above the list area there is a small box marked "columns". If you open this and look near the bottom there is an option that lets you see "approximate CPC" (CPC meaning, I assume, Cost Per Click).

My question is... If people are paying more, on average, for a specific keyword would that mean it converts more often? Heck I've seen some keywords listed with an approximate cpc of over $10 and I have to wonder if the people paying $10 or more per click are either nuts or know something I don't about that keyword.

So would taking into account the "approximate cpc" make a real difference when choosing keywords and SEO options?
#search engine optimization #adwords #approximate cpc #couple #google #keyword #keyword tool #questions #tool
  • The approximate cost per click (cpc) used to be called the Average CPC.

    It just gives you an idea of what you can expect to pay for a decent rank for your ad.

    Your higher bid does not mean you will get better conversions.

    Your Ad position (affected by your bid and click through rate), you ad title/ ad body and landing page will all affect your conversions.

    People that bid high have a sales funnel that makes it work $10 per lead for example. If the ad is not profitable, it will not last long. If you track the ads over time, you will see which ones last.
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    A couple questions about Google Adwords keyword tool

    I have seen and read and learned a lot of about finding keywords in the last couple of years but strangely something has always been left out about searching for converting keywords and I would like to ask my fellow warriors a question... When you use the Google Adwords keyword tool it generally lists 4 basic columns: keyword, competition, global monthly searches and local monthly searches. However if you look to the right and just above the list area there is a small box marked "columns". If you open this and look near the bottom there is an option that lets you see "approximate CPC" (CPC meaning, I assume, Cost Per Click).