A couple questions about Google Adwords keyword tool
- SEO |
When you use the Google Adwords keyword tool it generally lists 4 basic columns: keyword, competition, global monthly searches and local monthly searches. However if you look to the right and just above the list area there is a small box marked "columns". If you open this and look near the bottom there is an option that lets you see "approximate CPC" (CPC meaning, I assume, Cost Per Click).
My question is... If people are paying more, on average, for a specific keyword would that mean it converts more often? Heck I've seen some keywords listed with an approximate cpc of over $10 and I have to wonder if the people paying $10 or more per click are either nuts or know something I don't about that keyword.
So would taking into account the "approximate cpc" make a real difference when choosing keywords and SEO options?
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John Hocking -
Thanks
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