My Adsense revenue is decreasing

42 replies
  • SEO
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Is anyone has the same problem? It's dropping 20% this month. My Page eCPM drop about 20% too.
#adsense #decreasing #revenue
  • Profile picture of the author topfree
    There is less internet traffic in the summer so my guess is that there are less people competing for ads so the advertisers do not have to pay as much which means adsense will pays less. That's just my take on it I could be wrong but it went down for me last summer too.
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  • Profile picture of the author Josh MacDonald
    What is dropping, the views or the CTR?
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    • Profile picture of the author Carolyn L.
      Yup, mine too, but my traffic is down too. Since nothing else has changed in terms of my rankings, I'm thinking it has to do with fewer people spending time on the internet during the summer.
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    • Profile picture of the author goodmast3r
      Originally Posted by macdonjo View Post

      What is dropping, the views or the CTR?
      Both CTR and eCPM is dropping.
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    • Profile picture of the author Scott Henderson
      Yes my numbers are down for my sites with adsense on them. The pages rank well, all 1st page so my assumption would be as above, summertime fun!
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      • Profile picture of the author captkev
        It's hard not to worry when your income drops big, but it does appear to be the "summer effect".

        My CTR has remained stable, but so far for July my page Impressions are down 18% from June, while my eCPM for June is down a whopping 29.6% !!!! so....OUCH.

        Adwords advertisers are definitely getting much lower pricing this month....at least someone is happy.

        I guess I better take advantage of the cheap adwords pricing and send more traffic to my ecommerce sites, or maybe I should just hit the beach like everyone else.....
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  • Profile picture of the author Adsman68
    Yup, definitely down quite significantly. I think we are going to have to wear hard hats until September kicks in. Im just going to build more sites for when it picks up again.
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  • Profile picture of the author surferket
    Panda 2 slashed my $15-$20/day to $1 if I am lucky.
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  • Profile picture of the author captkev
    oops, somehow I wrote down the wrong number for my June eCPM. Things are even bleaker than my original analysis. My eCPM went from $135 last month, to $88 so far in July. Today looks even bleaker, so my eCPM is still not done it's freefall.
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  • Profile picture of the author carlot
    Mine CTR is 4.19% is that under radar of being getting bann??? or is it good enough to earn money??
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    • Profile picture of the author captkev
      Not sure what you mean about being under the radar, if your generating bogus clicks you'll get banned regardless of CTR.

      My average CTR from Dec 2008 until today is 20.29%. A higher CTR is a good thing, google wants to see that, as it means they are providing relevant ads to your site.
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      • Profile picture of the author scrapgirl42
        Originally Posted by captkev View Post

        Not sure what you mean about being under the radar, if your generating bogus clicks you'll get banned regardless of CTR.

        My average CTR from Dec 2008 until today is 20.29%. A higher CTR is a good thing, google wants to see that, as it means they are providing relevant ads to your site.

        My CTR averages around 5-6% year round. Should I be concerned and what can I do to increase that? Should I shed sites that don't earn as much so it will make my average higher - or not worry about it?
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        • Profile picture of the author reneeunderwood
          it's the same for me less traffic less CTR, miserable!
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        • Profile picture of the author captkev
          I wouldn't be concerned with getting rid of the sites with low CTR. I would play around with the ad placements and sizes and see if you can increase CTR, of course I'm assuming you have traffic to the site(s).

          The type of niche obviously plays a role in CTR and eCPM as well.

          Here's hoping summer ends soon....


          Originally Posted by scrapgirl42 View Post

          My CTR averages around 5-6% year round. Should I be concerned and what can I do to increase that? Should I shed sites that don't earn as much so it will make my average higher - or not worry about it?
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      • Profile picture of the author Anthony Phillips
        I would only worry about CTR. If you traffic drops due to summer, it will come back as long as you keep your rankings.
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      • Profile picture of the author coronaborcalis
        Originally Posted by captkev View Post

        Not sure what you mean about being under the radar, if your generating bogus clicks you'll get banned regardless of CTR.

        My average CTR from Dec 2008 until today is 20.29%. A higher CTR is a good thing, google wants to see that, as it means they are providing relevant ads to your site.
        You get cool CTR. Ive test lot of recommended themes for adsense such as clickbumps, ctr theme, heatmap but nothing work. I am curious to know what theme you are using to get that CTR.

        My daily CTR is steady at 4 % and when I get lucky day it jump up to 7%
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        • Profile picture of the author Oranges
          Originally Posted by coronaborcalis View Post

          You get cool CTR. Ive test lot of recommended themes for adsense such as clickbumps, ctr theme, heatmap but nothing work. I am curious to know what theme you are using to get that CTR.

          My daily CTR is steady at 4 % and when I get lucky day it jump up to 7%
          Your niche must be based on providing "Information" on some topic?

          Themes Or Ads placement is not the only factor for high CTR, sometimes no matter how good your ads placements are, you still won't get decent CTR. It usually happens when your website is based on "Information" about some topic, and your visitors, arrives, read and leave your website. On the other hand product based adsense sites, made on buyer's keywords, will get higher CTR, because those visitors are in buying mood, and are more likely to click ads.

          Just my $0.02
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          • Profile picture of the author coronaborcalis
            Originally Posted by Oranges View Post

            Your niche must be based on providing "Information" on some topic?

            Themes Or Ads placement is not the only factor for high CTR, sometimes no matter how good your ads placements are, you still won't get decent CTR. It usually happens when your website is based on "Information" about some topic, and your visitors, arrives, read and leave your website. On the other hand product based adsense sites, made on buyer's keywords, will get higher CTR, because those visitors are in buying mood, and are more likely to click ads.

            Just my $0.02
            100% agree. That is why I don't have any choice for increasing revenue rather than increasing traffic and filter low paying ads so even CTR stay the same revenue will be much different
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  • Profile picture of the author Adie
    My friend who was averaging $50 to $70 a day is now barely getting $20 a day for some reason. The same traffic, less eCPM.....
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  • Profile picture of the author bhuff85
    Where is the traffic coming from? Is it from the search engines or referring sites? If it's from the SE's and you've dropped a few spots, that would help explain it.

    Another possibility is that a long-time advertiser may have stopped running their campaign as well.

    On another note, if you every see a huge increase in your earnings per click, that's typically due to a new advertiser entering the field and not really knowing how to bid properly. Those typically don't last very long, though.
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  • Profile picture of the author JamesGw
    Things always slow down in July / August. If you've been in IM for any length of time, you'd realize this.
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    • Profile picture of the author JohnnyC123
      Originally Posted by JamesGw View Post

      Things always slow down in July / August. If you've been in IM for any length of time, you'd realize this.
      Agreeance with this post
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  • Profile picture of the author cintaku
    Yes...Mine is too..But the cause is my several blogs get banned..It results my earning drop down..I'm very sad..But life must go on anyway..
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    • Profile picture of the author AprilCT
      Adsense goes down in the summer UNLESS you have some trendy and popular niches for summer or other things that are more evergreen throughout the year.

      I agree that you should work on a lower earning site to bring up earnings. If you work on adding content, backlinking, great seo and placement, etc. and it doesn't help in six months, then consider unloading it.

      And as for captkev wanting summer to end soon...Grrrrrrrrrrrrrrrrr, I've waited all through the cold months for lots of daylight and warm summer days. Add some profitable summer niches and quit wishing summer ends soon.
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      • Profile picture of the author bigcaveman
        There could be a number of reasons for this.

        1. The big "G" has been cracking down on small sites they consider to thin.

        2. The big "G" has been giving more priority to lager or authority retail sites if you are in the "product niche". If not, then see what your competitors are doing.

        3. The panda updates have hurt some, while others have seen increases.

        4. You also need to consider your niches. Some niches don't do so well in the summer months.

        5.You also have to remember you adsence click cost is based on adwords. Your CPC(how much you get for a click) is directly related to how high people are willing to bid on a key word. If there are not as many people bidding on a keyword, your CPC will go down.

        6. Don't panic! Take a look at the sites that are doing well and continue to add more pages and backlinks. The big "G" seems to like larger, and well themed sites with "original" content that grow over time.

        These are just some of the reasons I could think of off the top of my head. I hope this helps you out.
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      • Profile picture of the author captkev
        AprilCT;

        Sorry about the summer end wish, but maybe you should do what I do and live in Mexico for the winter months!

        But you're right, I definitely need to start working on some summer niche's for next summer.


        Originally Posted by AprilCT View Post

        Adsense goes down in the summer UNLESS you have some trendy and popular niches for summer or other things that are more evergreen throughout the year.

        I agree that you should work on a lower earning site to bring up earnings. If you work on adding content, backlinking, great seo and placement, etc. and it doesn't help in six months, then consider unloading it.

        And as for captkev wanting summer to end soon...Grrrrrrrrrrrrrrrrr, I've waited all through the cold months for lots of daylight and warm summer days. Add some profitable summer niches and quit wishing summer ends soon.
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  • Profile picture of the author wendhel70
    That's strange. I recently saw some information explaining that many big name companies were getting suspended and losing major profits from adsense

    @bigcaveman thanks for that info, I will have to go in and take a look at some of my campaigns
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  • Profile picture of the author dking1
    What is the best traffic for google adsense
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  • Profile picture of the author roezer
    Despite the fact that it's summer could these experimental ads being currently shown that say adchoices and not ads by google have something to do with this drop in cpc for many publishers.
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  • Profile picture of the author masterjani
    Sometimes these changes will happen.Because no tools is accurately judge the number of searches exactly.
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  • could be panda or just slow summer
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  • Profile picture of the author Rukshan
    I also noticed this thing. Vacation is the reason.
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  • Profile picture of the author goodmast3r
    I think it's getting normal now. My stat is getting better during the last 3 days.
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  • Profile picture of the author gtk29
    Down here as well for 2 days now.
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  • Profile picture of the author simonbuzz
    Banned
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  • Profile picture of the author xylement
    My adsense dropped from June 1st until last week. During the down time, i try to search for Google and my site indexed page is getting lower and lower... until recently that I've changed my site Theme and also do filtering on unrelated ads in my side then my adsense payout is higher and slowly getting back to normal =)
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  • Profile picture of the author guarino1235
    as expected, summer will be not so hot for CTR
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  • Profile picture of the author janetjay
    Mine started going down before summer. Noticed a dramatic decrease around February. Thought it might have to do with the improvement of Yahoo/Bing, advertisers taking their money elsewhere. We'll see in autumn if it picks up.
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  • Profile picture of the author dagaul101
    Adsense as well as traffic has been hit for many people since Panda 2.1 and 2.2
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  • Profile picture of the author StoneWilson
    I got lots of $0.02~0.05 clicks recently, two weeks ago most of clicks are above $0.25. Really strange.
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  • Profile picture of the author fineholm
    but anybody can suggest me what reason exactly behind this
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