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Traffic Calculation

by filippot51
10 replies
  • SEO
    • |
When you do an extimate about traffic on your website you refer to the [exact] keyword ? just to be conservative if usually for monthly searches of your [exact] keyword you have 1500(google keyword) you conservatively expect 50 people a day if you are in page one first place(is not exactly the 100% though i opened another thread about it time ago where a guy said it was 68% then the traffic is lower as you go down the fist page results,till at the 8th place first page you get 8 percent of that supposed 50 people.I wish to have a just very very conservative idea!let talk about first page position for you keyword do you consider also "phrase" or not at all?
#calculation #traffic
  • Profile picture of the author dburk
    Hi filippot51,

    Your numbers are way off!

    If the keyword gets 1500 searches a month, that's about 50 searches a day for that keyword. Not every search generates a click. On average less than 60% of all searches generate a click on an organic listing. So if we assume the average CTR then there are only about 30 visits per day to the entire group of organic listings.

    Of those that do click on an organic listing, only a percentage will be to the #1 top listing. On average that percentage is usually less than 25% for generic keywords. So that brings you down to about 7 visits per day on average for a typical #1 SERP listing that has 1500 exact searches per month.

    Position #8 in organic search results has a historical average CTR of about 1.6 percent. That would be an average of slightly less than one visit per day from a keyword with 1500 exact match monthly search volume.

    Of course there are many factors that can cause your actual results to vary from the averages, but the averages are the average.
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    • Profile picture of the author filippot51
      i see
      so of the 50 people that type that keyword only 5 people wil click on my blog beeing vvery very conservative and if i am in first page first place of course!
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  • Profile picture of the author masterjani
    Actually google keyword tool is not accurate.Recheck those in google insight to check for the latest keyword trend.So that your calculation becomes correct.
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  • Profile picture of the author alcymart
    Let me add that this is Title dependent too. If its catchy, you will get more clicks. Been there, done that and it raises the average quite a bit...Words can be very powerful as you may already know... Now, you might think that by changing your Title, you can hurt your rankings, and thats a fact if you are too aggressive. With thought and smarts, its possible to raise your ranking with a Title everyone wants to click.

    You rarely will want a very high keyword density anyway, so the important line simply follows the Main keyword. I tested this extensively over a period of 1 year and I got as much as 30% clicks above the average which might not sound like much but 30% more is 30% more business here that I otherwise wouldn't of had.

    Bernard St-Pierre
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  • Profile picture of the author John Williamson
    For a rough estimate of Adsense earnings, I use my own formula and just make it a macro in Excel, based on the following factors (it gives you the minimum potential):

    - # of searches
    - 35% safe estimate for traffic
    - CPC
    - 10% safe estimate for CTR
    - 20% estimate of what publishers receive

    Goes like this:

    [Number of exact monthly searches] x (.35) x [CPC] x (.10) x (.20) = estimated monthly potential

    Obviously this can be adapted for traffic-only purposes.
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    • Profile picture of the author filippot51
      so for example with a keyword that has [6000] phrase "6000" and broad 22000 if im in first position first page how many people should click on my webpage the thirty percent of those suppose 200 daily people (6000/30) say 35% of 200 70 people or 25% 50 people
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      • Profile picture of the author John Williamson
        Originally Posted by filippot51 View Post

        so for example with a keyword that has [6000] phrase "6000" and broad 22000 if im in first position first page how many people should click on my webpage the thirty percent of those suppose 200 daily people (6000/30) say 35% of 200 70 people or 25% 50 people
        You got it.
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        OFFLINERS, Start using this simple technique and these 6 "weapons" today to get more clients and skyrocket your conversions! - FREE, no opt-in.
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        • Profile picture of the author filippot51
          and of course that percent decreases rapidly if you get in 2nd 3rd 4th 5th 8th position
          while 70 people is the 100% in first place and you have 5,6 people if you are in 8th (8 percent of that supposed 35 percent?)or 9th or 10th position ...correct? just to be conservative
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