Tracking for PPC

by 4 replies
5
Hi Guys,

I am just about to set up a PPC (facebook and Adwords) campaign and I want to track all the way to sale from Optin.

I know you can do this within Google analytics, but is there a better (easier to use) tracking program, something simple to set up and track down to how much spend per keyword and linking keyword to sales?

Any suggestions?
#search engine optimization #ppc #tracking
  • I think analytics is the best tool for this, I know you are looking for a better option but I do all that stuff at no cost with google.
  • The best way to track how your PPC ads are doing is to manually add a tracking parameter to the URL. For example, instead of setting up www.domain.com/pages.html as your landing page for Google AdWords, set it up as www.domain.com/pages.html?source=google

    Then, in your web analytics you can see if the conversions are coming from Google, Yahoo, or whatever PPC program you're using.
    • [1] reply
    • Just so everyone is clear, this is for using google analytics as your tracking platform. You can use many other sources for traffic and not just Adwords with google analytics. For more information, go to google analytics help center and look up tagging.
  • This is the best that I've used: Prosper202 Self Hosted Apps

    It works with PPV as well.
  • [DELETED]
Join the discussion

Next Topics on Trending Feed