Build some anchor texted backlinks.

It really depends on the competition for the keyword. Someone's name shouldn't be too hard to get a page ranked. But a fan page for a cause or other group will be a bit more work.

SEO basically works the same though.

Spiders don't rank Facebook pages because you need to be logged in to see them. When I'm on a system that's never logged in to FaceBook every FB I click goes to a login page. Clear your cookies (or create a new user on your system). Try it and you'll see. Search engines try to avoid data that's behind walls. FB marketing is for FB users: since there are so many millions of people on there it's a great strategy. But it's useless for increasing your profile in the outside world.

if you want to ranked on google then create some quality link pointing to your website.

"
Spiders don't rank Facebook pages because you need to be logged in to see them. When I'm on a system that's never logged in to FaceBook every FB I click goes to a login page. Clear your cookies (or create a new user on your system). Try it and you'll see. Search engines try to avoid data that's behind walls. FB marketing is for FB users: since there are so many millions of people on there it's a great strategy. But it's useless for increasing your profile in the outside world."

are you sure? when i simply log out i can stil see fanpages... also i see some pages rank very high on google and not when i put it in mine, i see them ranking in rankchecker software...

Increase like more and more for that page.

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It's kinda hard to rank in FB as the big G don't really like them and also you can't do customize much on a FB page. If you want to rank in FB itself, there's something called Edgerank =)

Here's some you can do...

Publish content that naturally encourages click-throughs or creates discussion. Objects such as creative games that require a response (i.e., trivia or caption contests) open up opportunities to add highly weighted interaction and build affinity with new users.

Make your fan page a place for constructive discussion on the latest industry topics.

Post great photos and videos! Photos and videos show up in the Facebook news feed as thumbnail images. Due to their size, they almost require interaction as users click on them to make them large enough to see. Be sure to add a comment that encourages users to open the photo and add comments of their own.

Try to promote interesting content from other sources by shaing links that require interaction as users click to view the object.

Update regularly with fresh and interesting content.

Ask others to share too...

Look at this link (How To Rank #1 In Facebook Search In 60 Seconds For Any Term )for your facebook page marketing and increased your fanpage fans under 60 second

you have to bring the traffic and facebook likes to that page. your page will automatically will be in the top 10 results.

those saying that facebook pages do not get indexed are totally wrong. Maybe some of them, but if configured properly it will be indexable just fine.

You can also build some proper inbound links and try to optimize them and get decent results.

I am ranking multiple Facebook pages on Google, for phrases like affordable social media marketing services. My Facebook pages outrank all pages on all my other sites. It's a matter of trying to get them to rank by putting effort into back linking and cross linking, and it works, because Facebook is a PR 9 site. Likes are just part of the equation, get in touch with me if you want more details.