You KNOW the PR Toolbar is behind, WHY are you chasing it?

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There is something that I can't quite understand about some of the common link building methodology. I don't want to discuss whether or not getting PR to your site is important or to what degree, just the way we go about gathering it.

Here's a well known fact: Google updates PR internally continuously

Here's another well known fact: Google updates the Toolbar PR about every 3-4 months

So why is everyone targeting pages based on their toolbar PR? You can comment on popular websites that will inevitably have a lot of "link juice" flowing through their pages. You can get links on pages that have PR n/a and get PR very quickly from them. No, you cannot see this PR because it is being computed internally and not revealed to us.

Just take a look at a site that currently has a high PR homepage, and look at its archives. What kind of PR do these pages end up with? You can have that link juice right now, and everyone else will chase the old pages that have been publicly updated.

My site's homepage had a PR 0 before the recent update. Now it is a PR 3. There was no movement in the SERPs because these factors already existed, they just weren't visible.

My point is that we know we cannot see PR, so why build links like the only PR available is where we can see it?
#chasing #link building #pagerank #toolbar

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