I'm going to cite the comment box on the "Other search terms" in the Keyword Report and then comment on each reason listed.
These search terms resulted in impressions for your ads but aren't listed individually in the "Search term" table. Here are some examples of why a term would be calculated in the "Other search terms" row:
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The search term resulted in an ad impression but didn't receive any clicks in the last 30 days.
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There are actually 2 clicks listed.
The search term wasn't entered by a significant amount of users.
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A significant # of keywords in the report only received 1 or 2 impressions.
The search term triggered your ad within the past 24 hours.
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Um, ok.
The user has blocked their referrer URL from being passed on to the destination website.
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Unlikely for the majority of impressions.
Look, this is my beef with AdWords. If you go to a store and buy a bunch of stuff and look at the receipt and there's a couple of extra items that are listed as Other and you have no idea why you're being charged for them, that is crap.
Secondly, how am I suppose to optimize the CTR of my campaigns if I can't see what keywords are triggering my ad? A huge majority I might add (97%) Yes 97% of my impressions are listed as Other.
In my view, this is AdWords' biggest weakness.
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com