Why do I have poor Quality Score for my keywords?

by 2 replies
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I advertise two pages on my site, one in Hebrew and one in Russian and most of my keywords got poor quality score, WHY???
All keywords are relevant to the site and the page!
Can some one please explain me why did those keywords got a poor QS ?
Here are these pages:
?????, ??????? ??????? ?????? ??? ????, ?????
?????? ? ???????????? ??????????? ? ??????? ? ????-?????
Thanks in advance
Vadim
#search engine optimization #keywords #poor #quality #score
  • Hi Vadim,

    A major part of the Quality Score comes from how narrowly focused the keywords are that you are choosing and how relevant your ads are to the keyword and landing page.

    Your landing pages use a different language for all the navigation links. It would be better to use a consistent language. (What good is an English privacy policy to someone who only reads Russian?).

    It would be helpful if you told us what the Keyword Analysis Page has to say about your Quality Score.

    We need to see the ad text used for the ad group that is giving your keyword a poor Quality Score, the problem could be in the keyword selection or ad text.
    • [1] reply
    • Try a free copy of WebCEO and implement its optimisation tips. Should give you a QS of OK (7/10) at least and possibly 8/10 ("Great" QS).

      It works for me and I had QS issues in the past.

      Hope this helps V.
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