google keyword tool

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hi warriors, i have just baught a domain name which is a keyword. in google adwords keywords tool i am geting the following searches

broad................18000
[exact]..............5000
"phrase".............8000

i know what braod search means but i am very confused about "exact",

so my question is if i have my website on position #1 for the keyword will i get 5000 visitors a month?

thank you for your time
#search engine optimization #google #keyword #tool
  • It means 5000 people will search for that exact key word per month. If you are on #1 for it, then those 5000 will view your site's listing (whether they'll click on it is a different matter that the google keyword tool can't predict).
    • [1] reply
    • thank u raxr for your input, i dont know i had a bit of doubt in my mind will i or will i not get, this traffic cas i have paid just about $1000 for the keyword
      • [2] replies
  • If your target keyword is "training for big dogs" exact, is exactly that and nothing else. Phrase would be "best training for big dogs" and broad could be those words, pretty much in any order, like "help for big dogs training".

    If you are targeting a keyword with a 5000 exact search volume, excluding contributions from long tail and other search engines, the best you can reasonably expect is about 40% of the 5000.

    HOWEVER, it never works out that way. I have sites that get way more visitors than I ever imagines, and then I have others that ranked well, but still get sucky traffic. The thing to remember is that the keyword tool is wildly inaccurate!
  • my other question is that i was also in yahoo serps and simultaneously with google I dropped out and I'm wondering does yahoo has a dance too or is there something going on and more than a coincidence??
  • Lee, you will be getting about 39 - 53% of the visitors on that keyword per month if you are on #1 depending on the click-thru rate of your title but on the average, #1 ranked sites get 44% clickthru rate
    • [1] reply
    • Hi leewii,

      I don't know what a "broad search" is, I have never heard of it. Perhaps you meant to write "broad match" search volume? If so, you should ignore it if you are doing research on individual keywords.

      You shouldn't expect anything near 5000 vistors from that particular keyword. That is how much traffic that SERP is likely to receive. Only a percentage of those visitors will click on any organic listings, many will revise their search, click a sponsored listing, a related search term, or simply abandon the search. And then only a percentage of those that do click an organic listing will click on the first listing. Typically it will be somewhere between 15-25% CTR for the #1 listing.

      Hi Trent,

      Broad would also include search volume for keywords like "training for big hot dog eating contest" and even "big cat training". That is because broad match data includes what Google calls "extended broad match" keywords that may be related but not necessarily relevant.

      With the exception of certain types of branded searches 40% seems wildly optimistic.

      Actually the tool doesn't try to predict the traffic you will receive, it reports past search data and I find it to be highly accurate. If you aren't getting the traffic you expected then it is your method of estimating that is likely "wildly inaccurate".

      Hi Gdetonator,

      Those numbers sound extremely high based on every large publicly available dataset that I have ever seen. On average the #1 position had a 23% CTR on the largest dataset (over 9 million searches). Another more recent large dataset stat showed about 18% CTR for the #1 position.

      I'd like to know where you are getting your numbers from, perhaps you have misread the data?
      • [1] reply
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  • Wow, that is a potential domain man.
  • mainly concentrate on exact searches instead of broad

    but broad varies when you got huge amount of content on your website
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    google keyword tool

    hi warriors, i have just baught a domain name which is a keyword. in google adwords keywords tool i am geting the following searches broad................18000