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Attempting keyword optimizing...HELP!!

by musical genius
12 replies
  • SEO
    • |
Hello everyone. I'm totally new to the world of SEO. I'm currently not looking to do a PPC campaign, but i'm looking to optimize for direct search engine traffic. I have found 3 great keywords that I have placed "quotations"s Google, and they all have results under 90,000. These keywords also show a lot of monthly searches in the Google Keyword tool. However, I have obtained information that has threw me for a loop.

All of the search results that I found were done while the "Broad" option was checked, and i'm seeing people state that you're supposed to use "exact". I'd like to see what you guys/girls think about this. Is exact ment for only ppc campaigning or also SERP?
#attempting #keyword #optimizinghelp
  • Profile picture of the author Troy_Phillips
    Google those three keywords ... click on the first three results for each. What tools are they using to get their rankings? Do you have access to these tools?

    Are you facing a lot of exact match?
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  • Profile picture of the author musical genius
    yes sir. Most of them are PR3-4s and they have thousands of backlinks. When I search for the terms in Google, the exact matches are between 50-90k. However, when I use the Google keyword tool and turn off broad and turn on "exact", the monthly search volume goes from 30,000 to about 100. It's really confusing. lol
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    • Profile picture of the author Troy_Phillips
      Don't let the PR worry you. By exact match I am talking the words that show up in bold when you do the search. Using double quotations means very little.

      So what if they are 100 or 1,000,000 competing pages? Those top fold, and actual number one spots is the only competition you are worried with.

      The exact match domain that is promoted properly is a lot harder to compete with than a generic that is optimizing for the exact match.

      Backlinks come into play. Don't let the site that has 20,000 backlinks scare you. See how many of those are coming from other sites as opposed to inner pages.

      One way links you have no control, or limited control will carry more weight than the deep link that has no promotion associated with it.



      Originally Posted by musical genius View Post

      yes sir. Most of them are PR3-4s and they have thousands of backlinks. When I search for the terms in Google, the exact matches are between 50-90k. However, when I use the Google keyword tool and turn off broad and turn on "exact", the monthly search volume goes from 30,000 to about 100. It's really confusing. lol
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  • Profile picture of the author digitalmoolah
    The exact match tells you how many people are searching for that phrase in quotation marks. However most people don't use quotes. When you do an exact keyword phrase search in google, it will show you how many pages are trying to rank for that keyword phrase. For instance, there may be a million results for the term dog training without quotes and only 90 thousand for that same phrase in quotes. This is only the begining as far as seo goes though. To see who is really going after that phrase, you need to see who has that exact phrase in the title tags and h1 tags and description. Then how many pages are in dmoz and yahoo directory? How many back links do the top pages have? Fortunately, Traffic Travis does all of this in minutes. As far as I know there is a free version at traffictravis.com. You want to use the keyword analysis tool.

    Hope this helped;

    Brian.
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  • Profile picture of the author Cee
    When you place "keyword" in google search you are finding how many websites you are competing with that use those exact keywords somewhere on their website like in domain name, or title or description.

    When you search exact match in google keyword tool you are seeing how many people are actually searching for that exact term.
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  • Profile picture of the author musical genius
    thank you all. I figured that's how it worked,but there's so much conflicting information on the web, and everyone seems to be an "SEO guru". haha Knowledge is definitely power.
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  • Profile picture of the author nareshsaini
    Hey I am also new in world of SEO. That's the great information you all shared here.....Thanks a lot
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  • Profile picture of the author mst007
    You are on the right track with exact searches, and searching in "" on google. However, to be confident that you are not chasing your own tail with keyword analysis you really need to have complete information on competing websites PR ranking, nr of backlinks which got them there etc. You need to invest in software such as Market Samurai for this OR get someone to run a report for you as a one-off thru Warriors, Fiverr etc Check the services offered section of this forum, and check Fiverr.com.

    Hope that helps?
    Mark
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  • Profile picture of the author Clyde
    Hi,

    You're doing your SEO Competition analysis wrong.

    The correct method is to analyze the Top 10 results for the keyword on Google and see if you can build more backlinks than them. (there's a bit more details to it but that's the barebone).

    You're supposed to use Exact match to show only search count for that keyword exclusively.

    Broad and phrase are way off most of the times.

    Source: http://adwords.google.com/support/aw...en&answer=6100
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    • Profile picture of the author Troy_Phillips
      why would you care what number 10 brings to the table? Do you want #10 .. #5.?

      I don't even really want top fold .. #1 is the only true competitor I am worried with.

      I know enough to realize the top fold can flip flop around to a degree but if I go after number 1 I will stay in top fold... learn what tools the top three are using .. do it better.

      Troy



      Originally Posted by uniches View Post

      Hi,

      You're doing your SEO Competition analysis wrong.

      The correct method is to analyze the Top 10 results for the keyword on Google and see if you can build more backlinks than them. (there's a bit more details to it but that's the barebone).

      You're supposed to use Exact match to show only search count for that keyword exclusively.

      Broad and phrase are way off most of the times.

      Source: What are keyword matching options? - AdWords Help
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      • Profile picture of the author Clyde
        Originally Posted by Troy_Phillips View Post

        why would you care what number 10 brings to the table? Do you want #10 .. #5.?

        I don't even really want top fold .. #1 is the only true competitor I am worried with.

        I know enough to realize the top fold can flip flop around to a degree but if I go after number 1 I will stay in top fold... learn what tools the top three are using .. do it better.

        Troy
        It depends on how valuable the niches are. In certain niches, #2 - #5 spots are much more valuable than ranking #1 for say "spoon".

        #6-#10 are to give you a more accurate ideas on how competitive the niche really is. Sometimes #10 has more backlinks than #2. What does this tell you? #10 guy is building backlinks to get to #1.
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  • Profile picture of the author gforces
    All good advice. That's the great thing about this forum you can learn a ton of stuff just hanging around reading threads and come away with as much as if you bought a good WSO on the subject (but there is one I do recommend). Sure there is conflicting advice and information but after a while you will see that there are some key things that are generally agreed upon. I use Traffic Travis and Market Samurai for my keyword research and have also used Googles free tools. Even these great tools don't give you the same results for the same keyword.... so I end up with compiling results and taking "the average" result from all my sources before I make a decision with what to run with.
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