Now that ten and twenty cent clicks are gone..

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jitendraag

15 years ago

I think the opportunity will last rather long because algorithms are getting smarter at 'targeting' potential buyer. You can target them by region, country, even cities by making the campaigns more effective.

PPC will continue to be useful as long as the algorithms keep improving. I don't think we will be moving to PPC is 'just for branding' regime any time soon.

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KirkMcD

15 years ago

Now that ten and twenty cent clicks are gone..

So the six cent clicks I'm getting are a mirage?

There are plenty of niches out there.
Choose your keyword wisely, and you'll still get great return.

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dburk

15 years ago

Hi ToddieM,

I assume you are talking strictly about affiliate marketing. You can still get 10 and 20 cent clicks, even 5 cent clicks, but when you have a massive number of marketers jump on a single affiliate offer all at once, you will see the bids for many of the most obvious keywords shoot up due to competition.

The key is to continuously come up with new keywords, since your competitors will continuously copy yours. Or, you could go for niches that have far less competition.

As long as you have folks that get more and more sophisticated in their marketing strategies you will have a tougher time competing. You must evolve or die.

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15 years ago

Originally Posted by dburk

Hi ToddieM,

I assume you are talking strictly about affiliate marketing. You can still get 10 and 20 cent clicks, even 5 cent clicks, but when you have a massive number of marketers jump on a single affiliate offer all at once, you will see the bids for many of the most obvious keywords shoot up due to competition.

The key is to continuously come up with new keywords, since your competitors will continuously copy yours. Or, you could go for niches that have far less competition.

As long as you have folks that get more and more sophisticated in their marketing strategies you will have a tougher time competing. You must evolve or die.

I guess that is the problem of jumping on the affiliate wagon later on in the game. We're going to have to become smarter, faster, in order to compete with the veterans who have been at this game for years.

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dburk 15 years ago

Hi ToddieM

I agree 100% with your assessment. The game is evolving and this is true outside of affiliate marketing as well. An ever increasing share of the market is going to the those with higher skills and more sophisticated marketing strategies.
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15 years ago

Actually, more expensive clicks are GOOD if you remember the other side of the equation: Conversion.

Now that clicks are more expensive, and after several (very painful) Google Slaps, a lot of the "Riff-Raff" has been put out of business. So now it's up to those of us who actually put some very pointed thought, careful study, not to mention lots of testing and tracking into our landing pages.

When you are paying over $1.50/click, and when you get hundreds or even thousands of clicks a day, you learn very quickly that learning about Conversion is probably more important than learning about traffic.

In my opinion, all serious Internet Marketers should be studying human behavior and psychology.

We need to know how people think. What makes them feel like they can trust the people behind the website?

What makes them say to themselves "I really want that right now!" and gives them get that sudden urge to get out the credit card and click the "Add to Cart" button?

That should be the major focus of our study (IMHO).

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James Schramko

15 years ago

Peter awesome.

This is a great time to be learning human behaviour and conversions.

Traffic and top positions don't matter when you can't convert. It is easy to get traffic, the conversion part is the hardest part.

Also Toddie there are places you can get traffic for less than one cent per click and if you match the buyer to the offer you are set because it will convert!

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Michael Carr

Banned 15 years ago

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15 years ago

Originally Posted by Michael Carr

Who said 20cent clicks are gone? I'm working with less than that.

Michael:
I guess I should rephrase myself. The costs of clicks are definitely in an uptrend, though, there are still opportunities for cheap clicks.
I'm just thinking the old supply and demand equation and wondering basically how the overall costs of clicks relate to the amount of new PPC marketers such as myself coming on board. I'd love to see a graph of registered Adword users on the x axis and "average cost per click" on the y axis plotted out.

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15 years ago

Originally Posted by ToddieM

Michael:
I guess I should rephrase myself. The costs of clicks are definitely in an uptrend, though, there are still opportunities for cheap clicks.
I'm just thinking the old supply and demand equation and wondering basically how the overall costs of clicks relate to the amount of new PPC marketers such as myself coming on board. I'd love to see a graph of registered Adword users on the x axis and "average cost per click" on the y axis plotted out.

I can show you something like that Todd. (Not for lots of AdWords users, but for my own campaigns.)

In fact, I even coined a term for this topic about 6 months ago: "CLICKFLATION."

Here's a video I made with the graph you're looking for: Reduce Adwords Costs - Cheap Adwords - Lower Your CPC

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Peter Dudek

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15 years ago

Originally Posted by PeterDudek

I can show you something like that Todd. (Not for lots of AdWords users, but for my own campaigns.)

In fact, I even coined a term for this topic about 6 months ago: "CLICKFLATION."

Here's a video I made with the graph you're looking for: Reduce Adwords Costs - Cheap Adwords - Lower Your CPC

I got started on watching the Frank Kern thing that your video points to, P Dudey, and then in one of my ADD moments, never finished it.
Tonight, that will change.
Even though AC is not talking near that level of sophistication yet; should I just wait on things like that. They seem to be taking things from the most basic to levels like what you're talking about with "chickflation". Isn't that just that it costs more to take a woman out these days?

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persistence

15 years ago

"CLICKFLATION" now that is interesting. I noticed that google adwords like you mentioned is going by regions and even down to that specific areas. Maybe that would explain the tougher ways to earn money

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15 years ago

I can see now why P Dudey is so high on this slash adwords dealie. And I can understand why some of the PPC veterans must be laughing at some of the strategies mentioned in AC Week 1.
Question: If you turn off US and Canada during your testing phase, wouldn't your quality score suffer if the majority of the landing pages are targeted FOR those regions?
I can now see cheaper clicks, and avoiding the Google slap, in my future!

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15 years ago

Originally Posted by ToddieM

I can see now why P Dudey is so high on this slash adwords dealie. And I can understand why some of the PPC veterans must be laughing at some of the strategies mentioned in AC Week 1.
Question: If you turn off US and Canada during your testing phase, wouldn't your quality score suffer if the majority of the landing pages are targeted FOR those regions?
I can now see cheaper clicks, and avoiding the Google slap, in my future!

We didn't even do that part of the strategy. (Turning off the US and Canada.) We just did and continue to do the part about lowering our bids. We follow it very closely on a daily basis.

We see fluctuations in what it takes to stay #1 or #2 based on seasonality or moves by our competition. But eventually, we always lower our bids to the minimum possible while maintaining our position.

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Peter Dudek

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BigSexy

15 years ago

What do you think is the learning curve to get good profit into the arbitrage business? For someone who has at least all the basics about Internet Marketing, I mean.

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buddha

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15 years ago

Originally Posted by BigSexy

What do you think is the learning curve to get good profit into the arbitrage business? For someone who has at least all the basics about Internet Marketing, I mean.

It is impossible to predict a learning curve for any given person. Everyone brings different skills, talents and experience to the table.

Then there's the idea of risk tolerance. PPC can be risky. You need to have some money you're willing to learn with. You might lose money--make that--you WILL lose money in some of your efforts.

But if you are VERY studious and if you use multiple ads and test variations of ads, headlines, sales copy, etc. and TRACK RESULTS, you should eventually experience success.

That can happen in days, weeks, months or years. It depends on how much time and effort you put into it along with your aforementioned skills, talents, experience and risk tolerance.

I do know that success is possible having experienced it myself. I started off dead broke and had instant failure.

So I quit for 3 1/2 months.

Then I accidentally made a sale. So I got back into it and have been successful ever since.

If you want Internet Marketing success, you are the only thing standing in your way.

Good luck!

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Peter Dudek

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James Schramko 15 years ago

Originally Posted by PeterDudek

If you want Internet Marketing success, you are the only thing standing in your way.

Good luck!

That is it!

A mirror is all you need to answer all the big questions.
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buzzword 15 years ago

Originally Posted by PeterDudek

If you want Internet Marketing success, you are the only thing standing in your way.

Amen to that!
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15 years ago

Originally Posted by BigSexy

What do you think is the learning curve to get good profit into the arbitrage business? For someone who has at least all the basics about Internet Marketing, I mean.

I consider myself to be above average intelligence and it's taking me since April 2008 before I started making any money at all. If I had just concentrated on one area of IM, say Adsense, I would have started making money far sooner.
I would strongly advise not spending ANY money on courses until you've made up your mind what product you're going to sell, what niche you're going to promote, and STICK with that one plan. Too much time is wasted learning stuff before you actually implement anything.

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