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On page SEO For e-commerce sites

by mince001
6 replies
  • SEO
    • |
I have always done seo for niche sites and offline business websites. How would you go about doing on page seo for an ecommerce site that has let's say 30 products per page. And your keywords would be every single product name on that site.

Would you do on page seo for each product individually, for example www.thesite.com/televisions/sony344534563 or would you do on page seo for the category, so www.thesite.com/televisions?

I think the first option would work,best don't you think? As you can add h1 tags and all the other required on-page tweats.


Thanks!
#ecommerce #page #seo #sites
  • Profile picture of the author linkassistant
    I would do on page seo for the category - it will be more efficient because products may change, and all your efforts will be in vain. Categories are more permanent.
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  • Profile picture of the author philipmorrisdirect
    i recommended you to do the categories pages only
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  • Profile picture of the author HorseStall
    SEO doesn't change whether you are promoting content or products, the way you do it is still the same. I would group similar products together and wrap it in good quality content.
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    • Profile picture of the author smorse1
      A couple of things:
      Category pages are the best for backlinking, they should be around the longest.
      If you backlink to a product page and that product is no longer carried, 301 it up to your category page.
      A lot of times there are multiple products with similar descriptions, you can use the canonical directive to consolidate the product pages. (ie. you have separate products with the same description but different quantities or weights).
      Have a Press releases or articles section of the site that explains how to use the products or information about articles and internally link using keyword anchor text. This also serves as link bait if you include infographics or other linkable info.
      Start a blog or forum where users of the product can engage, or make sure the shopping cart software has functionality for user submitted product ratings.

      These are just some of the things I usually recommend for an ecommerce site, but they seem to provide the most bang for the buck.
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      • Profile picture of the author smorse1
        One more thing. Ecom site owners are almost always terrified to link away from their sites to additional information for fear of the visitor never coming back, but this is seen as unnatural to Google. Try to find some creative ways to link to other reputable sites to give the visitor more information. For instance, I try to link to sites like the USDA, FTC or other sites that provide consumer information, not generally direct competitors.
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  • Profile picture of the author BenJackson
    Bread crumb trails on every page and also careful selection of your canonical URLs. Try to avoid having both...

    website.com/widgets/green/small AND website.com/widgets/small/green

    ^That is duplicate content, the same content on different URLs and should be avoided. I don't think Google would penalize since it is not deceptive in nature, but you should choose a structure to always redirect to one of these options.
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