10 month old domain - SERP strategy

Hi fullnoize,

Article Marketing still works just fine, however you need to focus on quality since the Panda Update Google devalues lower quality articles. It is not just the spelling and grammar that you need to have correct, you need to focus on the presentation and layout as well.

Guest blogging is an excellent way to get noticed as well as involvement in social communities. Don't neglect starting your own blog and invite experts in your industry to guest post.

The bottom line is to create lots of link worthy content, post that content on your own websites, blogs, article directories, etc. and then let the world know about it through social networks and communities, promotional events and advertising.

Establish yourself as a prominent thought leader in your industry and you will dominate the SERP.

Thanks Don & Cadmo, I appreciate your responses and will get cracking.

Above all else, concentrate on continually adding QUALITY content to the site...this will make your SEO efforts go a long way...and this is the part that most other webmasters struggle with...you are lucky as you have first hand experience in the industry and can easily keep creating new content...

Add new content consistent, say once or twice a week...every week...

Each time new content is added, update your sitemap and resubmit to Google webmaster tools...

Make sure you have pages on your site solely dedicated to the keywords you want to target...so in your case...one page dedicated to 'Removalist Sydney' and a seperate page dedicate to 'Storage Sydney'. Each page must contain useful information on the topic and be optimized for that particular keyword. It also helps to add content on these pages that target the LSI keywords of these main keywords...
To get the LSI keywords, just search your main keyword in the Google Adwords keyword tool, and all the "relevant" keywords are your LSI's..

Now when building backlinks to your pages, make sure that the anchor text of the backlink matches the keyword...and then when clicked directs the visitor to that particular keyword's page...example, a link with the anchor text 'Removalist Sydney' should direct the visitor to the page you created targeting that keyword..

Building links...I would stay away from all blog commenting and spam profile links. These links work well...but only when doing a few as you have been...dont buy spamming software and blast your site with 500,000 comments and profiles a day!

Stick to creating good quality content that contains your links...this content can be submitted to web2.0 properties such as squidoo, hubpages, weebly, wordpress, blogger etc etc...You can even create videos using animoto and then post them to youtube...(make sure your link is in the description and that your web address is watermarked in the video)

Part of your link strategy must be to strengthen the links you build...so after submitting all the content to web 2.0 sites...social bookmark and create links to those web 2.0 properties...

VERY VERY important thing to keep in mind when building backlinks, is that your efforts need to be consistent - because Google measures the so called "link velocity"...so if you build 100 links a week to your site..keep doing that...dont suddenly build 20,000 links..then 2 links then nothing etc etc...
You also need to consider "link variance" - meaning your links must come from many different sources, and be of different types...too many of a single type (e.g. profiles) looks unnatural and wont do any good..

If you are too busy in your business to grow your site...it might be worth it to make use of the various link building services found on this forum...buy one or two such packages a week...

you need to follow seo strategy for your project.

vmware esx

Nick, that's great advice, thank you for taking the time to write such a detailed reply. You raise a good point at the end of you post relating to time - I have limited time for all this, but have the money to pay others to do some of it, like link building as you suggest.

I'm OK with adding content (which also means writing it!), updating XML map and submitting to Google using webmaster tools but submitting it to web 2.0s then social bookmarking it all is going to blow my time budget. Can you recommend any tools that would be useful for this - do you use any yourself? I have to admit, SEO nuke X is looking tempting but may be a bit of overkill for me at the moment. AMR? It seems AMR will spin and submit but wont bookmark...

Basically, I think I'm getting what I have to do, just not too sure about the best way of doing it that maximises results for efforts.

High PR homepage in context posts are the bread and butter imo.

Google places and social bookmarking are things you might want to add. I bet your competitors are not leveraging social bookmarking efforts. So, if you have a network of FB and Twitter followers, just begin to post links to your online articles. That will power-up their value. But, the bottom line is you have to just keep at it. Don't stop!

I'm confused about something...

GWT tells me that the average position for one of my keywords is 7.4. Why can't I ever find it in the first 10 pages? Heck I can't my site anywhere unless I literally type the name of it in search engine....any help?

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