The Basic On-page SEO 15 Steps

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15 on-page SEO steps:


Step #1 - Put your keyword in your domain name.

www. yourkeyword.com or www.xyzyourkeyword.com (where xyz is "a", "the",...) or www.yourkeywordxyz.com (where xyz is one or more letter(s) except "s").


Step #2 - Your main keyword must be placed in the title tag 2 times.

<title> YourKeyword - ... yourkeyword ...</title>


Step #3 - Your main keyword should be in your meta description and in your meta keyword description.

<meta name="description" content="... yourkeyword ..." />
<meta name="keywords" content="... yourkeyword ..." />


Step #4 - Your main keyword must appear in the in H1, H2 and H3 Tags.


Step #5 - Your main keyword phrase must appear at the beginning (or near beginning) of the first sentence in each paragraph.


Step #6 - Your main keyword must appear in the last sentence of almost each paragraph.


Step #7 - Your overall keyword density of each page or post should be at least 3-4 %.


Step #8 - Each image of your site must have an "alt tag" with your main keyword in it.

<img alt="yourkeyword" src="http://yoursite.com/images/yourkeyword.jpg" />


Step #9 - Your keyword must appear in the anchor text link to an internal page of your site.


Step #10 - Your keyword must appear in the anchor text link to an authority site.


Step #11 - Remove all other outgoing links or add a nofollow tag to them.

<a href=" http://xyz.com" rel="nofollow"> Keyword </a>


Step #12 - Each of your pages or posts must contain your keyword in bold, italic and underline at least once.

<b>yourkeyword</b> / <i>yourkeyword</i> / <u>yourkeyword</u>


Step #13 - Each page or post must contain at least 850 to 1,000 words.


Step #14 - Make sure you insert at least 5 LSI (Latent Semantic Indexing) terms in each post or page.


Step #15 - If you have a Word Press blog use the All in One SEO Pack plugin.

I wish you success,
Georgia.
#search engine optimization #basic #onpage #seo #steps
  • I would say that this post is filled with quite a few misnomers, as well as some things that are completely wrong.
    #1 could be disputed (and has been many times in the forums here)
    #2 is flat out wrong
    #4 H1 is the only one that matters
    #7 Density should be relative to competing pages
    #10 not a "must"
    #11 questionable
    #12 certainly not a "must" and questionable SEO value
    #13 also not a "must" although content is good - I have great results with half the content

    If you did all of these you would likely end up with an overly optimized page.

    I hate to be the contrarian, but spreading even questionable info about SEO makes my job more difficult after a client reads this and takes it as gospel.
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    • It's only your opinion... (maybe two-three others'). The real marketers use on-page SEO. I admit, not all 15 steps are "must do", but the majority are very important.

      I wish you success,
      Georgia.
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    • Is it possible to over optimize a page or website? Do you think google will somehow penalize your site if you do too much on-page SEO?
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    • I'm going to have to agree with Smorse on this one. There is a such thing as over-optimization when it looks like you are just forcing the keyword in there. It's been floating all over the internet for a while that the keyword has to show up in the beginning of the first paragraph, and then all throughout the page, and then the last sentence. The same goes with using the same anchor text for all of your alt text.

      Blatant overuse of a keyword doesnt in any way look natural, and can very easily dilute the experience of the reader on the other end. Now thats not to say that on page SEO isnt necessary, because it is, but where I think you misunderstood Smorse is that alot of those things are guidelines. I've seen sites rank with literally no on page SEO what so ever, and they were ranked by the overall authority of the links they had coming in. If die hard onpage SEO was the key to ranking, then there would be tons of sites who should be ranked 1, instead of being buried on page 5, and all the pages who have no on page SEO, but have solid link portfolio's should be on page 5, instead of ranked #1.
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  • On page SEO is really necessary for ranking your site very well in search engine search result. Thanks for sharing this nice and useful tips with us.
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  • 850 - 1000 words per page. That is a lot! :-) I go for 700 and some people have said that is overkill. But I prefer quality and good content is king, so 850 - 1000 words is awesome :-)

    Great tips!
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  • what about Step #6 ? i never heard about it..
  • 3-4% density... wowowow

    if you have 1,000 word article then you have the keyword in there 30-40 times.

    if your doing a long tail keyword then that just looks crazy.

    I would say 1-2 and depending on the complexity of the word.

    i also disagree with #2

    #13 is more for time on site. you might as well just throw in a 2-3 min video. and have a 500 word well written article
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    • My tests show that higher KWD ranks higher when all other things are equal. I'm sure there's a diminishing return somewhere, but I know for a fact that 6% out ranks 2%.
  • With regards to the content, it is based entirely on a case to case basis. Although your 850-1000 word recommendation is a good one, every site is going to have different optimum lengths of content. I personally have had a lot of success with much longer articles, but I'm sure the same results could be achieved with clear and concise ones as well.
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  • Thank you for this!
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  • Nice Post! I have written an E-Book on ON PAGE SEO. You can download it for FREE from my Signature.
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  • Thanks for the info...

    As what you guys have been discussing, this is just a rough guide on what should be done...you need to look at the niche too as different niche may use different techniques of SEO to rank high...
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  • Thanks a lot for these tips!
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  • Thanks for your comments!
  • Good tips, thanks for the post!
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  • Great SEO on page tips..Actually i've known these SEO tips but by reading your thread it's like you remind me.And I think i have to implement these to increase SEO of my sites..Thank you..
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  • I saw the thread title, and just about flipped out, as I just finished a guide to SEO and have 15 steps in my on site optimization process.

    My 15 steps are not these 15 steps tho, although you do have some quality ones in with your incorrect assertions that have been pointed out already.
  • The density is off, the list seems copy/pasted from a word file....

    This list seems as if it's from 2003
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    You can rank a page with very little text on the page.

    I've never wrote an article for any of my own sites (ever), most pages have about 10 words per page, & still ranking in the SERPs.
  • Thanks for great info.
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    • Please, Explain to me about step 14..
  • For on page onptimization allow crawaling of images and always use alt attributes which gives details of image so that google can uderstand it
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  • I think making of in contextual links is a main part of On page optimization
  • i never heard about step 6 can you elaborate it and what's the benefit of doing this
  • It is not mandatory to write a very long article or content for your site. You just have to make it valuable to your readers. If you're trying to write a content aiming to rank in search engines, then you might be at the wrong side of the track.

    Since we are more likely wanting to have a good ranking in Google, well we must not all forget the guidelines. I have said this more than a hundred times because there are many SEO's today are in depth of misconceptions.

    Make pages (more likely content) primarily for users and not for search engines.
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    • One more point I wanna add that you should add your keyword in URL as well.
  • these are great and very informational on-page tips, thanks for sharing
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  • Those are the things i missed.
    very useful information, thank you for your sharing.
  • On-page optimization is use for make your website as search engine's criteria or make SEO friendly website using

    -Select right keywords
    -Title optimization
    -Add Meta(Description, Keywords..)
    -Use H1/H2..
    -Image optimization
    -Use unique content
    -Avoid Flash, Java scripts, Frames.. etc.

    Some factors in On-page optimization:

    -Appropriate meta tags and title tag:
    -Prominence
    -Proximity
    -Occurrence/Density
    -Page size
    -Load time
    -Internal lining
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  • Your main keyword must appear in the last sentence of almost each paragraph.

    i just notice this step from you .
    Wasn't it suppose to be right in front of every paragraph ? Or is just make the paragraph quality will do ?
  • I think it's good to maybe do half of these things. Which half, I don't know, you don't want to over optimize your page. It's meant to look natural to people and Google.
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