I am about to buy another domain and ideally I like using domains that are an exact match for high volume exact match keywords off google tools, but since most of these are gone I have a slight dilemma.
Do you still think it is worthwhile going for an exact match url, or just include several of those words in the url, with maybe another adjective up front, like premium, healthy etc?
ALSO - I have noticed that the competition has chosen a DOT NET rather than a DOT COM in my niche for a URL. As the generally regarded more prized dot com is still available, is it rude or foolish to go buy it? I know there are many cyber sitters out there who will say buy straight away, but I am not sure of the ethics of this?