Is Redesigning An SEO-Established Website a Death Sentence?
- SEO |
- PR4
- 278 ranking keywords on a localized Google based on SEMRush
- 661 backlinks based on backlinkwatch
- 175 indexed pages on Google
- Domain registered 2001
As with how most other website started, I didn't really started this website with SEO and conversion in mind. So now that I am made aware of the wonders of SEO and conversion, I want to redesign my website to maximize conversions (and just to make it look better).
Now that I am planning the redesign from the ground up, I have these specific questions. Any information from our established warriors would be highly appreciated and I hope the newbie warriors would benefit from these lessons.
- Would removing the "image content" affect SEO? How about changing the "title" and "alt" tags?
- Ideally each old page has a corresponding new page right? But that's not the case here. I have ~257 pages in the old site, but I'm trimming it down to ~154 pages in the new site = ~100 pages unaccounted for. Can I 301-redirect multiple old pages to a single old page? i.e. old website has /item1-quote.html, /item2-quote.html, /item3-quote.html and I plan to redirect them to a single /quote.html page.
- Should I maintain the content as is? What if I move around content blocks (i.e. paragraphs)? Would that be bad? Basically, I'm projecting that some paragraphs blocks would be maintained but would change order in the source code.
Thank you very much.
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