Acceptable CTR %

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22
Does anybody have experience or knowledge how high an Adsense CTR can get and still acceptable in the eyes of big G.

I used to only get 4-7% for the past couple of months but recently, I got as high as 12-17% without doing anything. Obviously, it could be search trend or something.

I'm worried that the latter is no longer acceptable.

Any idea would be highly appreciated.
#search engine optimization #acceptable #ctr
  • erm, depending on your site. if your site are micro niched perhaps try not to make it over 25%. For my site, it's information site or news site... i have like 1-3% ctr only.
    • [ 1 ] Thanks
  • It really depends on how specific the site is about. I saw very high CTR (30% range ) for some specific product review sites and google seems fine with it.
    • [1] reply
    • You can't foresee this kind of metrics.
      It varies a lot. I believe it is search trend.
  • Any % CTR!
    If those are organic search engine visitors and those clicks converts for the particular advertisers as well.
  • I regularly have 10%+ days, a few times I have 20%+ days and nothing from Google. As long as your sites are quality you shouldn't have too much to worry about.
    • [1] reply
    • Hi anislagan,

      It isn't the CTR that you need to be concerned with, it is the conversion rate that is important. I know of a person that routinely got between 50%-100% CTR on one website layout. He never had a problem because his users were highly motivated buyers of his sponsors' listings.
      • [1] reply
  • Geez - I only get 1% to 3%. Sometimes up to 6% - but that's about it.

    However, my sites are only informational...
  • How the hell do you manage a CTR of over 20%? I've never had anything near that for Adsense.
    • [1] reply
    • Hi James,
      The formula is simple: Extremely target traffic with high commercial intent.
      • [ 1 ] Thanks
      • [1] reply
  • My adsense CTR is 4 %.
    • [1] reply
    • Hi Jenny4u1,

      Posting you CTR in a public forum is a serious violation of AdSense TOS. Specifically the Confidentiality clause listed as item 7 of the Google AdSense Online Standard Terms and Conditions that you agreed to when opening your account.

      I recommend you edit your post to remove it.
      • [1] reply
  • I remember John Xfactor back in the day mentioning CTRs of more than 50%, and it IS quite possible to get those kinds of figures, but as someone said, if those clicks aren't converting then that could start being a problem. I have a site that was getting well over 20% at one time but I just wasn't comfortable that visitors were converting at a proportionate rate (the ads don't seem quite a perfect match with what most searchers are after) so toned down the "clickiness" of the layout. Cost me money but better safe than sorry...
  • Stick to the quality and maintain its integrity and Google should not have any issues.
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    Acceptable CTR %

    Does anybody have experience or knowledge how high an Adsense CTR can get and still acceptable in the eyes of big G. I used to only get 4-7% for the past couple of months but recently, I got as high as 12-17% without doing anything. Obviously, it could be search trend or something.