Should I change the title of my site?

Sure - why not? Is the term "professional" necessary?

In terms of backlinks, no Google won't penalize you as a result of changing your title and the difference between your old links and new title. Keep in mind Google's already seen the links with the term social promotion in them, so you'll still see benefit from that anchor text even though Professional is there.

Keep building content with and around the term social promotion and focus your linkbuilding efforts on the anchor text social promotion as well.

Over time begin to blend in 2 - 3 different examples of anchor text broken down the following way for best results

60 % - Social promotion
20% - Professional social promotion
20% - "ANOTHER KEYWORD"

It wasn't a good idea to change it, I lost one spot in the SERPs, I don't know if that will improve over time or not, or whether I should change it back. Any ideas on how to get a better ranking?

I'm really quite annoyed that I changed the title of my site. It was the first ever Wordpress site I've made, only a month old, and it was at the top of page 2 for a search on social promotion. That's really good. What you should have said was don't worry about changing the title, keep doing what you've been doing, and it will work it's way up there. This was a bad step backwards.

Yeah, I feel like the advice I'm getting isn't coming from people who have even looked at the site. SEO is changing all the time. I had a good ranking with Professional Social Promotion after a month, and changing it screwed up my whole plan, and the back links I'd already made. People comment too quickly here, and give advice too quickly without explaining the dangers involved in what they're saying. I have changed the title of my site back to Professional Social Promotion, because when I changed it to social promotion, it slipped down in the rankings, and I can't get any good advice here because it's from different people, only looking to make a quick comment for a back link in their signature. At least that's the way it seems to me. I can't get proper advice on SEO for my site here. I will go back to doing the things that worked to get me the ranking I had, which is pretty good for only a month with my first ever Wordpress site. Social promotion is a big keyword, and even if I had called the site social promotion from the start, I don't think I would be doing any better in that search.

Hi Rowanman i would suggest you to continue with your work. Build more links with the anchor "social promotion". However i would not suggest you to change the anchor of all your back link as it may seems spam.

Also Cadmo has suggested a few good ways to improve ranking.

The drop in ranking that you think is because of a change in Title is temporary. Your site will come up with time. It would not take longer. Generally when you made any changes in Title, ranking may fluctuate slightly but it's not going to last longer. If you feel like you could use both the anchor text in your site title as Social Promotion, Professional social promotion service.

One more thing, i found a minor mistake in your source code. In the heading "social promotion" you have used H2 tag while have closed H3 tag. Though its a minor mistake, but i thought to bring it to your notice.

Thank you, that was helpful information. I changed it back, and it's still being recognized as social promotion on Google, but now it's number 11, just one away from page one. That's probably because of the fresh content I added, and extra back links I made. The results on the first page don't all start with social promotion in the beginning of the title, I think that it's not something I should have worried about too much. In my experience, the longer you keep updating your site with quality content, the better it does in Google, and I think the exact match domain name title might be a different factor which could have it's own benefits. If I call my title professional social promotion, and it's URL is professionalsocialpromotion.com, that probably seems more professional to Google, and there are so many other factors, that I'm not going to bother thinking about it anymore, I'm just going to keep publishing good quality content, and gradually making back links.

Change it back to the previous version and continue with what you were doing with the submissions to the site. Hopefull you will see the rankings change in your favour.

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