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Google Only Owns 65% of The Market

by Bulldozer
15 replies
  • SEO
    • |
Google owns 65% of the search engine market.
The remaining 35% are distributed between Yahoo, Bing, Altavista, and a couple of other, smaller search engine companies.

Does this mean that every time we are doing a keyword research using the Google Keyword Tool we are getting only 65% of the information we need?

For example, if we want to know how many searches a keyword gets monthly and if the Google Keyword Tool reports that this number is 65, should we add 35 more for the remaining 35% of the searches that may come through Yahoo, Bing and Altavista and the others?

In other words, do 65 monthly searches in Google mean that we should expect 100 searches for our keyword in total (Google + Others)?
#65% #google #market #owns
  • Profile picture of the author mikelmraz
    The comprehensive answer is Yes
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    • Profile picture of the author Bulldozer
      Actually, I will change my question a bit.

      Can anybody here confirm from first-hand experience that 35% of the hits for their targeted keyword don't come from Google but from other search engines?
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      • Profile picture of the author Michael D Forbes
        Interesting question indeed. I don't think I specifically target Google, but I do know that of my search engine traffic, probably 90%+ is Google. I'm a pretty small statistical sample though.
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      • Profile picture of the author teatree
        Originally Posted by Bulldozer View Post

        Actually, I will change my question a bit.

        Can anybody here confirm from first-hand experience that 35% of the hits for their targeted keyword don't come from Google but from other search engines?
        The answer is Yes.

        For one site I have, I'm at #1 on Bing and #3 on Google. The #1 Bing position brings in the same amount of traffic as the #3 google position, so it's 50-50 at the moment.

        Of course if I went to #1 on google, it would change. #1 positions generally yield about 3x the traffic as the #3 position - so the Bing-Google ratio would then shift to 25-75
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  • Profile picture of the author 2423898
    That's still quite a lot. I don't think anyone can compete with Google.
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  • Profile picture of the author 36burrows
    I'd imagine that whatever people are searching for in Google, the ones who like the other search engines are probably searching in similar ways.
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    • Profile picture of the author paulgl
      I may be wrong, but I think the search stats are for searches from
      the main sites. Like google.com.

      Since google runs the searches from aol, ask.com, yahoo Japan, etc, as
      well as from other sites that have a search bar, the exact amount of google
      search traffic is probably not measurable.

      I think this is true because google's stats are measured against aol and ask.
      Which makes no sense, actually, when you think about it. Aol and ask
      do make up the part of the "other" 35%. But then, doesn't altavista use
      yahoo results?

      There is also a lot of manipulation of stats. Yahoo has been accused of
      this in the past. Now that they are giving bing results, that might have
      changed.

      I don't believe you can match searches on google, yahoo, and bing.

      They are all influenced by different things. I know this is not exactly in
      context, but the top 10 things currently trending on google and yahoo
      are completely different.

      Paul
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  • Profile picture of the author MarkJones
    It's not about the number of visitors a search engine can provide you, it's about the number of conversions they can provide you...

    Typically I get a better conversion rate from non Google search traffic, the kind of people that use Yahoo or Bing as their primary search engine are more specific on what they want so my conversions from them are higher..

    People get so caught up on how much traffic they can get, but they lose sight of what really matters and that's how many conversions you get out of that traffic...

    Mark
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  • Profile picture of the author wickedinnovation
    That is a nice question, but I wonder where did you get that information. I know that Google is the most-used search engine, so I think that survey is true. We don't need to depend on Google about the searches of our keyword because it is not only the search engine in the world.
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  • Profile picture of the author cagliostro
    For me 85+ % of organic traffic comes from Google, for 6 websites.
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  • Profile picture of the author LinkVariety
    Originally Posted by Bulldozer View Post

    Google owns 65% of the search engine market.
    The remaining 35% are distributed between Yahoo, Bing, Altavista, and a couple of other, smaller search engine companies.

    Does this mean that every time we are doing a keyword research using the Google Keyword Tool we are getting only 65% of the information we need?

    For example, if we want to know how many searches a keyword gets monthly and if the Google Keyword Tool reports that this number is 65, should we add 35 more for the remaining 35% of the searches that may come through Yahoo, Bing and Altavista and the others?

    In other words, do 65 monthly searches in Google mean that we should expect 100 searches for our keyword in total (Google + Others)?
    Hmm I thought it was a lot higher than that... certainly for English.

    In the UK it used to be about over 90% as googles local / regional search was a lot better... wheras Yahoo et all used to rank a lot of US sites which were not as relevant.

    TBH the more traffic is split between SE's the better... Google is way to powerful.
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  • Profile picture of the author chrispwnz
    For my site, I offer a pretty big variety of products. I would say that I work pretty hard to get a lot of my products to number one on google, but what sometimes weird's me out is that some of the products I haven't worked on, are often highly ranked in Bing, and sometimes Yahoo, these products are usually a couple pages back on Google.
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  • Profile picture of the author JamesGw
    SEO for Google is slightly different than for other engines, so traffic from your TARGETED keyword will still probably mostly come from Google. That said, total traffic will still probably be split according to your stats.

    Some of my sites get almost exactly 66% of their organic traffic from Google. Others get 50%. I have one that gets 92% (it's new.)
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  • Profile picture of the author warrich
    I think it means that if 100 users use the web to search for something, then out of those 100 users 65 would use Google as their search engine. This is different when you compare it with having only 65% of the total information.
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  • Profile picture of the author North Star
    In my experience though if you work google correctly then the rest will follow in time or in some cases before google. I like to be high on the others but most people use google and it makes sense to target seo around it
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