Noobie checking in, with questions
- SEO |
First off I wanted to thank everyone for providing such awesome advice and content. I've been a longtime lurker of these forums, and with the advice I learned here I began a micro niche site in March of 2011. I have the EMD for a term that gets 1000 local monthly searches at ~1.90 estimated CPC, which I thought was as good an entry point as any. I obtained rank 1 in this niche in early July, but have since lost it (currently sitting at 2) to a site that had its PR bumped up significantly (pr7!).
A couple of questions for those in the know:
- If there is a search term that includes hyphens (in other words, the search term is my-keyword, is the EMD still mykeyword.com, or is it my-keyword.com? There are a ton of medical terms with hyphens that I want to target, but I'm unsure as to which route to take to get the EMD bonus.
- I have identified backlinking as a huge weakspot for me. My rank 2 site, for example, only has four backlinks according to yahoo site explorer. When you go about creating a backlink, in, say, a forum post, do you then ping the forum post's url?
- For a micro niche site, is ideal to build all of your backlinks to your homepage using your target keyword as anchor text, or should you diversify your backlinking using long tails as anchor text and different urls (ie keyword.com/long-tail-keyword)? When people talk about a site obtaining good long tail traffic, can that happen organically (ie my site ranks for the main term, so over time it ranks for the long tail as well) or does that usually only happen when I use a backlinking campaign to boost the long tail exposure as well?
- Finally, can someone give me an estimate as to how many backlinks my site would need to overtake a pr7 site? Is there some kind of formula, or is it really just "keep backlinking until you win out"?
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