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Anyone Use intitle: inurl: inanchor: To Determine There True Competition In Google

by cpacashman
31 replies
  • SEO
    • |
Is this search string the best to use in Google to find our true
competition that has optimized there sites for SEO.

intitle:"keyword" inurl:"keyword" inanchor:"keyword"
#competition #determine #google #inanchor #intitle #inurl #true
  • Profile picture of the author xylement
    With this you can only find who's using these keywords as anchor or etc. I'm using SEO PowerSuite's Spyglass... it can help you to track down where they get their backlink from and you can go and get the same backlink from the same place as your competitors =D with PR rating included and etc.
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  • Profile picture of the author cpacashman
    Which way do you think is best in url,intitle that you've found out
    that is correct.
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  • Profile picture of the author UMS
    While intitle, inurl and inanchor can be useful for gauging competition, you are much better off analysing the top 10 results and looking at:

    1. On-page SEO, ie: title, description, headers etc.
    2. Off-page SEO, backlinks (particularly the quality of backlinks)

    Also you might want to consider domain age and page rank as well.
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  • Profile picture of the author John Williamson
    Originally Posted by cpacashman View Post

    Is this search string the best to use in Google to find our true
    competition that has optimized there sites for SEO.

    intitle:"keyword" inurl:"keyword" inanchor:"keyword"

    No, because your "true competition" is just who's on page 1.
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  • Profile picture of the author cpacashman
    I'm using traffic travis & it says my keyword is showing the manufactures site as having the
    #1 spot with PR 6 & 15224 backlinks & no keyword in the title or description.

    When I do a intitle: search in Google the manufactures site has the #8 spot with 50,100 listings.

    When I do a inurl: search the manufactures not in the top ten with
    25,800 listings.

    It seems like traffic travis is wrong is there a better SEO
    software program that gives more accurate data.
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  • Profile picture of the author Henri Lind
    To analyze competition i do check for allintitle, allinurl, in quotes. I use seoquake to check the top 10 pagerank, domain age and price. Why price? i dont take this as a ranking factor, but it shows if its a authority site or not. Most of the times there are loads of unknown sites ranking. I also check top 10's backlinks manually.
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  • Profile picture of the author cpacashman
    Anyone use SEO PowerSuite's Spyglass & can we rely on it's recommendations
    on how to SEO our site & what keywords to use & where to get backlinks.
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  • Profile picture of the author ChristineCobb
    Wordtracker builds its competition using In Title and In Anchor and includes that column in the keyword searches.
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  • Profile picture of the author JSProjects
    Don't worry about the overall competition. Worry about the top 10 competition. Better yet, worry about the top 3 competition. A higher number of overall competing pages is usually an indicator that there's a lot of competition, sure. But it's not 100% accurate.
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    • Profile picture of the author monere
      Originally Posted by JSProjects View Post

      Don't worry about the overall competition. Worry about the top 10 competition. Better yet, worry about the top 3 competition. A higher number of overall competing pages is usually an indicator that there's a lot of competition, sure. But it's not 100% accurate.
      couldn't agree more. If I ever want a top #3 ranking for a keyword (and that's what I usually want, unless the niche is very competitive and I would be happy with a first page ranking) I only "worry" about the pages (not the domain, but the actual page that ranks on my spots ) that rank at number #1, #2, and #3. Those are my REAL competition and the ones I'd look to knock down.

      And the most important ranking factors (among hundreds others) are indeed the quality (not quantity) of backlinks, on-page factors (title, headings, alt tag, etc etc), social signals, domain authority, and maybe domain's number of indexed pages and crawling activity (how often Googlebot visit the domain's URLs) but I am not sure about these 2 (number of indexed pages and crawling activity)
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  • Profile picture of the author dburk
    Hi cpacashman

    You are are on the right track with those three metrics, but you are missing one, and that is the "intext" operator. Also, those particular operators are only accurate for single word keywords. You need to use the "all" prefix for multi-word keywords.

    I suggest you ignore folks that tell you these metrics are unimportant, in reality they are the most import metrics, since SERP rankings are based on these primary signal groups. Search engines rank web pages based on relevancy scores. They combine the relevancy scores from those 4 primary signal groups to form a total relevancy score which is used to rank results on the SERP.

    By looking at the the top results using these operators you are able to pinpoint where you and your competitors stand in regard to each of these primary signal groups. You can spot where you, or your competitor, are weaker or stronger. This allows you to focus on distinct areas of improvement and measure your progress, or lack thereof.
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  • Profile picture of the author warrich
    I only use this to get an idea of how many people use my desired keywords in their URL , title and in the anchor text. It gives me an idea of what I can do and what others are doing. The short cut version is to copy the people on the first page and then hope to rank better than them by doing submissions and all.
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  • Profile picture of the author Clyde
    The guys on the first page are your real competition.

    Don't worry about allintite etc too much.
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    • Profile picture of the author dburk
      Originally Posted by uniches View Post

      The guys on the first page are your real competition.

      Don't worry about allintite etc too much.
      You do mean "worry" about the guys on the first page for allintitle, allinanchor, allinurl and allintext, right? Because the guys that collectively rank the best for those 4 metrics are the top SERP results, right? And by looking at each of those individual metrics you see where those top guys are strong and where they are weak, and where you can exploit that weakness or match that strength, right?

      That's what you meant, right?
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      • Profile picture of the author Clyde
        Originally Posted by dburk View Post

        You do mean "worry" about the guys on the first page for allintitle, allinanchor, allinurl and allintext, right? Because the guys that collectively rank the best for those 4 metrics are the top SERP results, right? And by looking at each of those individual metrics you see where those top guys are strong and where they are weak, and where you can exploit that weakness or match that strength, right?

        That's what you meant, right?
        No, that's not what I meant. Forget about allintitle, allinurl, and allinanchor.

        You need to analyze these two factors for each of the URL ranking from #1 to #10 for that specific keyword you're trying to rank for:

        1. Off-page SEO. (90% factor)
          1. Backlinks count.
          2. Backlinks type.
        2. On-page SEO. (10% factor)
          1. On-page Optimization for the keyword. Check if keyword is in title, URL and description.
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        • Profile picture of the author dburk
          Originally Posted by uniches View Post

          No, that's not what I meant. Forget about allintitle, allinurl, and allinanchor.

          You need to analyze these two factors for each of the URL ranking from #1 to #10 for that specific keyword you're trying to rank for:

          1. Off-page SEO. (90% factor)
            1. Backlinks count.
            2. Backlinks type.
          2. On-page SEO. (10% factor)
            1. On-page Optimization for the keyword. Check if keyword is in title, URL and description.
          Hi uniches,

          So you are saying that allinanchor (off-site SEO) is 90% of the ranking score? And that allintitle, allintext and allinurl make up the remaining 10%?

          If that is true, that allinanchor is 90% of ranking score, why is it so rare to see a top ranking for competitive terms based exclusively on allinanchor score? It seems to me that the allintext score is more than 10% all on it's own. I would like to know how you arrived at this allocation.

          If you look at the effort it takes to optimize a web page, then I think that 90% of your effort could be on allinanchor scoring. Is that what you mean, perhaps?
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  • Profile picture of the author xxxJamesxxx
    As it goes I've just posted a video on how I do keyword research.

    It's different to yours in the respect that I analyse the top 10 results to see the strengh of competition.

    You can check it out here if you want.

    http://www.warriorforum.com/adsense-...ngs-enjoy.html

    James
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    • Profile picture of the author dburk
      Originally Posted by xxxJamesxxx View Post

      As it goes I've just posted a video on how I do keyword research.

      It's different to yours in the respect that I analyse the top 10 results to see the strengh of competition.

      You can check it out here if you want.

      http://www.warriorforum.com/adsense-...ngs-enjoy.html

      James
      Hi James,

      Actually, your method and mine are not different in that regard. I look at the strength of the top 10 results, I just take it to a more granular level by comparing the top competition for each of the 4 primary signal groups. This allows me to see the comparative strength of each competitor for each of those primary signal groups, individually.

      You seem to be looking at the same areas, though you are just not pulling the rankings from Google for each of those discreet signal groups. I can get a good idea of the strengths and weaknesses straight from Google search without having to fire up a separate keyword tool.
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  • Profile picture of the author onlinecasinodeck
    Originally Posted by cpacashman View Post

    Is this search string the best to use in Google to find our true
    competition that has optimized there sites for SEO.

    intitle:"keyword" inurl:"keyword" inanchor:"keyword"
    Yup, including without syntax "keyword".

    But I will get the average of the competition by adding all the result and divide it by four, and that's the average of the competition.
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  • Profile picture of the author JamesGw
    It's a somewhat useful metric. If your allintitle is over 5k or so, though, then it stops being useful.
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    • Profile picture of the author dburk
      Originally Posted by JamesGw View Post

      It's a somewhat useful metric. If your allintitle is over 5k or so, though, then it stops being useful.
      Hi JamesGw,

      I think you are looking at the wrong metric, it's not the estimated number of document results that is important, but how each of the top competitors rank for each of the primary signal groups. A page could not be nowhere in the allintitle ranking yet be the top ranked page for regular search results.

      You need to be looking at the top 10 results, since those are the only pages you really need to outrank. Anything lower than that doesn't appear on the 1st page of search results and therefor not the pages you are trying to compete with.

      By looking at the separate areas of optimization, you can see how a top competitor ranks for each of those separate categories. If they are weak in one or more areas then it may take less effort to outrank them.
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  • Profile picture of the author jacky2002r
    Originally Posted by cpacashman View Post

    Is this search string the best to use in Google to find our true
    competition that has optimized there sites for SEO.

    intitle:"keyword" inurl:"keyword" inanchor:"keyword"
    CPACashMan, I would suggest you to ignore those parameters... because those all are ON Page Competitors.... those parameters returns you the no of pages which have used that keyword in their title, text or url. Please note that those all are not SEO's... 80% of them not even knows about SEO.... they could be anyone like normal people from major social networking sites or blogging sites or article sites.....and from my experience On Page Factors only plays 10% role in your ranking. Also sometime you will get the ranking instantly but that ranking would be temporary... Google is still ranking its pages by number of quality backlinks and it plays 90% role in your ranking. If anyone of you have read google patent about the "ranking of any page" you would come to know that Backlink is going to the ONLY factor till 2020 for ranking of any page in SERP. I have myself ranked hundreds of website on #1 rank without having that keyword in title or inurl or intext .... I only had done strong and quality backlink building to those pages to rank #1.
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    • Profile picture of the author cpacashman
      How about social media what's your thought on it for ranking
      facebook & twitter.

      Originally Posted by jacky2002r View Post

      CPACashMan, I would suggest you to ignore those parameters... because those all are ON Page Competitors.... those parameters returns you the no of pages which have used that keyword in their title, text or url. Please note that those all are not SEO's... 80% of them not even knows about SEO.... they could be anyone like normal people from major social networking sites or blogging sites or article sites.....and from my experience On Page Factors only plays 10% role in your ranking. Also sometime you will get the ranking instantly but that ranking would be temporary... Google is still ranking its pages by number of quality backlinks and it plays 90% role in your ranking. If anyone of you have read google patent about the "ranking of any page" you would come to know that Backlink is going to the ONLY factor till 2020 for ranking of any page in SERP. I have myself ranked hundreds of website on #1 rank without having that keyword in title or inurl or intext .... I only had done strong and quality backlink building to those pages to rank #1.
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  • Profile picture of the author MikeFriedman
    Originally Posted by cpacashman View Post

    Is this search string the best to use in Google to find our true
    competition that has optimized there sites for SEO.

    intitle:"keyword" inurl:"keyword" inanchor:"keyword"

    That is an absolutely stupid way to gauge competition for a keyword and I wish "gurus" would stop teaching telling people to do this.

    To gauge your competition, go to Google's search bar and enter this:

    Your Keyword

    You'll find your competition on the first page.

    Analyze those sites.
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    • Profile picture of the author Mike Anthony
      Originally Posted by MikeFriedman View Post

      That is an absolutely stupid way to gauge competition for a keyword and I wish "gurus" would stop teaching telling people to do this.
      .
      I feel Your pain Mike But no matter how you try and correct people on this you can see even in this thread that people hold on to it. Why? Because they either don't know how to analyze the top ten or they want some lazy 'short cut.

      The "gurus" and WSO sellers hold to this because if they can make up some fake criteria for what is competitive then they can rank a site (which in reality is a weak search term) with it and then claim to have some great service or know SEO enough for you to buy their garbage.

      In reality its pretty easy to analyze the first page. Install SEOquake then do a search and determine on the front page if the keywords are being targeted in the title, on the page, whether there are any very low or no Pr pages ranking and what the link count is. Takes about 15 seconds with the way that seoquake displays everything with the front page. That will get you close and then you can run seospyglass to determine the actual link graph of weak pages in the top ten.

      All these other search count metrics are total and absolute garbage.
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      • Profile picture of the author MikeFriedman
        Yeah we're fighting what feels like a losing battle.

        I mean, even for someone that is brand new to SEO, you would think that most people would have enough common sense to understand that if you can outrank site #10, that puts you on the first page. There is no need to analyze anything about site #11 on.
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  • Profile picture of the author outwest
    The top 3 is all that matters,
    I like to use SEO analysis with Market Samurai for this, because it also analyzes SEO onpage such as kw in title, url, header, and desc

    in order to do this by hand takes much longer, I can do this in 30 secs with MS,
    the kw search on MS is what is slow, not the SEO analysis of top 10
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  • Profile picture of the author offpageseo99
    Yes. This is one of the way of finding the competitor. Best use intitle: keyword operator. use siteslike.com to find the competitor. Don't forget the to install the add ons in your browser.
    Thanks,
    Off Page SEO
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  • Profile picture of the author cpacashman
    Monere that was the vary good explaintion about seo I will check out
    the top three & try & beat them in the serpts.
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    • Profile picture of the author monere
      Originally Posted by cpacashman View Post

      Monere that was the vary good explaintion about seo I will check out
      the top three & try & beat them in the serpts.
      thanks for finding it interesting and do check to see if it's true or not and then come and let us know what you found out.

      No piece of information can hurt in this field (SEO) that is not exact science unfortunately
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  • Profile picture of the author TBInternetMarketing
    Originally Posted by cpacashman View Post

    Is this search string the best to use in Google to find our true
    competition that has optimized there sites for SEO.

    intitle:"keyword" inurl:"keyword" inanchor:"keyword"
    A lot of folks do, but personally I think there are better ways to access competition.
    All you are worried about are the top 10 sites, so I just look at those sites. Do they have the keyword in the url, title, headers, description? They need to have a combination of factors for me to think "Oh oh, I can't outrank these guys". If they don't have all of them, then I will usually go for it.
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