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Adsense Optimization Review

by webdango
7 replies
  • SEO
    • |
Hopefully posting in the right place.

I've got a site getting an average 2K page views a day from about 1K visitors. It's a 'legit' site - original content, outbound links, etc. Monetizing with affilaite links and Adsense, but my Adsense click rate is under .5%.

Looking for some suggestions for anyone willing to offer. Site is ProhormoneDB.com

Thanks-
#adsense #adsense optimization #optimization #review
  • Profile picture of the author mrgood
    Maybe because: Doesn't matter how hard I try, I can't notice any ads on your site...
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  • Profile picture of the author webdango
    well, that would be a problem!

    90% of the traffic are to view either a supplement or an ingredient, so that's where I've been focusing my efforts.
    prohormonedb.com/view-supplement.asp?n=Beastdrol&i=4
    prohormonedb.com/view-ingredients.asp?n=****+Berry&i=64
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  • Profile picture of the author tonyalves
    I see that some of your pages have the ads below the fold.

    Ads below the fold are known to get extremely low CTR, so I would move these to the top of the pages if possible.

    Other pages have the ads at the top, but aligned right with the main content wrapping around the left.

    I would test reversing the layout of these.

    I also noticed that your ads are either 250x250, or 300x250, but according to Google and in my own experience, the 336x280 size gets more clicks that any of the other sizes, so if you can make this size work with your theme, I would test it.

    Talking about themes. I prefer a 2 column theme when the main monetization model for the blog is AdSense.

    The bottom line though, is that you must test different ad sizes and positions and if you can, different theme layouts as well because what works for one site, might not work for another.
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    • Profile picture of the author dfs_dean
      Have a look at Google's heat map. It can give you an idea where some of the better CTR locations are. Remember, though, that this is a composite of a whole lot of sites and ads that Google sees. So take it as a starting point and as already said, test things out for yourself.

      Heat Map Link

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      • Profile picture of the author theverysmartguy
        It would appear that the adsense on the site was just put in at random places; all in the worse places possible according to the heat map that google has laid out.

        I am not sure this site should really be using adsense as a choice to make money from. You should be picking an affiliate program that specializes in those supplements.

        You even have an amazon "store" located on your website. For the products you are showing this would be a better way than adsense by a long shot.

        Another thing you should think about is "Is adsense going to be my main income from this site?" If the answer is no, then just take it out altogether and put something else in its place.

        If you WANT the site to make money from adsense then I would suggest an entire site overhaul and recreate the site according to the heatmap created by google themselves.

        -- Jeff
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  • Profile picture of the author webdango
    Thanks to all the suggestions - I've made a few changes and doubled my CTR, though it's still very low. I'll keep tinkering!
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    I make $2,000 - $3,000 a month and YOU CAN TOO
    Get the exact methods I use in my No Joke Guides:
    How to Build Income Earning Websites
    Search Psychology and Keyword Brainstorming
    How to Find a Profitable Niche
    Read more tips at my NoJokeGuide blog
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  • Profile picture of the author JoshuaG
    Do you currently use section targeting?

    It can improve the relevance of your ads and thereby increase your CTR.
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