PPC tips/guides?

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Can anybody point me towards good guides or provide useful tips on running PPC campaigns? I'm mostly interested in Adwords right now for a new ad campaign we're planning to launch, but my track record with PPC has been horrible lol.

I've got Brad Callen's guide, which was quite insightful. But I'm looking for information from other people

Some specifics that I'm interested in:

-Landing page design
-Tips on how to get high quality scores (highest I've gotten so far is 7/10)
-Writing good ad copy

Thanks!
#search engine optimization #ppc #tips or guides
  • [DELETED]
  • cadmo thanks for nice sharing and i like your post , can you tell me that how can we google add in our blog and site?
  • Lucid at ppc company has a really really good ppc guide. In fact. I've talked to him on the phone and he knows his adwords stuff
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    PPC tips/guides?

    Can anybody point me towards good guides or provide useful tips on running PPC campaigns? I'm mostly interested in Adwords right now for a new ad campaign we're planning to launch, but my track record with PPC has been horrible lol. I've got Brad Callen's guide, which was quite insightful. But I'm looking for information from other people