On my quest to learn about the necessity of recruiting a dependable SEO firm, I found in various articles about cons and frauds. I came across a few SEO professionals who claim to be the best in the SEO market. They are ready to provide with the service at a good competitive price among others. What are your opinions on the existence of these frauds in the market? What are they ways in which a customer can reliably choose an SEO firm? How according to you the firms should be chosen by the customers as not to get victim offrauds?