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Subdomains or Folder on Main Domain for SEO/PPC?

by PhoenixFlex
4 replies
  • SEO
    • |
I've been wondering this - which is more appealing to the human visitor/spider for SEO and/or PPC - the keyword as a subdomain or as a folder on the main domain?
Eg: AboveTheMatrix.xreviews.com vs. xreviews.com/AboveTheMatrix

Cheers & luck to all,

Felix
#domain #folder #main #seo or ppc #subdomains
  • Profile picture of the author Marty Foley
    I don't think it matters that much, except that the use of a subdirectory allows you to use additional keywords in the URL, which could be advantageous in some circumstances.
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  • Profile picture of the author Debra Barrow
    It depends. A subdomain is treated as a separate and independent domain. It would have to be optimized just like any other site. It would not share the content, page rank and linking properties of the root domain. A subdomain has different themes, products, etc.

    A subdirectory is seen as an extension of the root domain, and share it's linkjuice and page rank.

    I have read that Google doesn't like it when the subdomain and root domain have the same content on it. You'll get a slap for that. The subdomain's content must be unique.

    I've used both.
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    • Profile picture of the author PhoenixFlex
      Originally Posted by Debra Barrow View Post

      It depends. A subdomain is treated as a separate and independent domain. It would have to be optimized just like any other site. It would not share the content, page rank and linking properties of the root domain. A subdomain has different themes, products, etc.

      A subdirectory is seen as an extension of the root domain, and share it's linkjuice and page rank.

      I have read that Google doesn't like it when the subdomain and root domain have the same content on it. You'll get a slap for that. The subdomain's content must be unique.

      I've used both.
      So if you used a subdirectory your review would share the PR of all the other reviews?
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      • Profile picture of the author JustaWizard
        What Debra has told you is correct.

        So, of course, whether you choose a subdomain or a folder structure depends on what you're trying to accomplish but if I understand your post correctly, you would be better off with a folder structure, from an SEO perspective.

        Hope that helps.
        David
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