out of the im niche all of my income is through SEO and email marketing...somehow i make it work for me.
BUT, for the life of me i cant wrap my head around this thought/question.
Why should i target exact or phrase match keywords when normal people only search using the broad format.
example...(these numbers are purely made up)
blue widget broad search = 21,000,000 competing pages
blue widget "phrase" search = 113,000 competing webpages
blue widget [exact] search = 41,000 competing pages.
so obvious the exact search is the easier site to compete in. but what i dont understand is "why is this important if people only type the broad form of the word"... which means if im competing for the exact match word technically im still competing with the broad match and the phrase match.
somehow ive been able to succeed without knowing this but its driving me crazy ...someone please explain????????:confused: