I am strictly following the advice that this plugin gives me - keyword density between 1% and 3%, use of keyword in headings, use of keyword in images' Alt tags, etc...
I go through all of this optimization and as soon as I get a green OK from the plugin on all major SEO factors, I publish my posts.
Today I did a SEO analysis of my site using the Internet Business Promoter (IBP) tool and I did a comparison of my site against my competitors.
- To my great surprise, IBP reported that my keyword density is 1,3% which it considered to be too high and that this is a problem.
- It also criticized me for having the keyword in my images' Alt tags
- It also told me that I should remove the keyword from all headings on my page
- IBP also criticized me for many other popular on-page SEO things that are going on my pages. Too lazy to list them all.
What the heck?!
My SEO plugin advises me to spam my keyword as much as I can on my pages (with limits, of course), while the other tool, IBP, reports that I should go easy on the keyword and remove most of its instances!
Maybe because IBP saw that my leading competitors don't use this kind of optimization, so I should try to copy their approach instead, while abandoning my own SEO tactics???
Which one of these two completely contradicting advices should I follow?