Bounce rate

13 years ago

If you want to lower your bounce rate even further this WSO is a great WSO that covers that in-depth. warriorforum.com/warrior-special-offers-forum/437760-1000-sold-bounce-rate-eliminator-turn-your-zero-income-wp-blog-into-money-making-machine-today.html

Sorry I had to post the link like that, but I don't have 15 posts so that is why I have to post the links that way.

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eubertmo

13 years ago

58% bounce rate seems just fine, but try to engage site visitors some more to lower it.

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Tmill

13 years ago

My new sites also have a similar bounce rate. Have something to offer your visitors so the bounce rate is reduced

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sethczerepak

13 years ago

Originally Posted by mika45

My site has 58% bounce rate is that good or bad if bad then tell me which is best bounce rate

That's a good rate. I'd start focusing on conversions now if I were you.

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JustaWizard

13 years ago

Allow me to qualify my comments by disclosing that I have been certifiied as a Google Analytics Qualitifed Individual.

Bounce rate is a very important metric, but the context in which you view it is critical. You would do well to read every post on bounce rate that Avinash Kaushik has posted Occam's Razor by Avinash Kaushik - Web Analytics Blog.

In short, bounce rate must be contextualized in order to be interpreted in any meaningful way; you need to segment your traffic, and also think from the page-level, and also be explicitly clear about how page views and bounce rate data are collected and reported by GA.

As a quick couple of examples to get your thinking kick-started on this, consider a blog site where visitors read the new post then leave - a one page visit is a bounce, so is a high bounce rate on a blog site "bad" or "good"? (think about it). Also, what if your contact us page has a high bounce rate, is that "bad" or "good". Or, what if you have low bounce rate and lots of time on site but the reality is that your UI is frustrating visitors as they go page to page desperately not-finding what they're looking for?

I would advise you to not look at site-wide bounce rate to make determinations, and also don't go with any "blanket" X% bounce rate is good or bad.

Hope that helps.
David

[ 2 ] Thanks
2 replies

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JustaWizard 13 years ago

PS: I agree with sethczerepak, you should set up goals and/or funnels for micro and macro conversions and use that to make data-driven decisions about user behavior.

I also highly recommend, in addition to Avinash's blog, Google Analytics TV with Nick and Avinash

Episode #8 - Web Analytics TV With Avinash...

and the GA blog: Google Analytics Blog
- Thanks
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nicoledeal

13 years ago

Originally Posted by JustaWizard

Allow me to qualify my comments by disclosing that I have been certifiied as a Google Analytics Qualitifed Individual.

Bounce rate is a very important metric, but the context in which you view it is critical. You would do well to read every post on bounce rate that Avinash Kaushik has posted Occam's Razor by Avinash Kaushik - Web Analytics Blog.

In short, bounce rate must be contextualized in order to be interpreted in any meaningful way; you need to segment your traffic, and also think from the page-level, and also be explicitly clear about how page views and bounce rate data are collected and reported by GA.

As a quick couple of examples to get your thinking kick-started on this, consider a blog site where visitors read the new post then leave - a one page visit is a bounce, so is a high bounce rate on a blog site "bad" or "good"? (think about it). Also, what if your contact us page has a high bounce rate, is that "bad" or "good". Or, what if you have low bounce rate and lots of time on site but the reality is that your UI is frustrating visitors as they go page to page desperately not-finding what they're looking for?

I would advise you to not look at site-wide bounce rate to make determinations, and also don't go with any "blanket" X% bounce rate is good or bad.

Hope that helps.
David

Allow me to qualify MY comments with the fact I am a certified blonde.:p

Seriously David, that was very useful information. Thank you for taking the time to share.

Thanks

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carolinehill

13 years ago

Your Bounce rate is not good, to reduce it try to make your website More Informative, attractive and user friendly.

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adsenselive

13 years ago

I have a bounce rate which is high at 78% and this worried me for a while, as the pages load fast and I've had people email me thanking for the quality of the content (its a garden advice site), but Davids comments have eased my worries, and when I've looked at the statcounter paths it worried me less so (Although I'd like to lower it), they spend over 2 mins on average per page visit -s o the content is engaging them. The reason I think the bounce rate is high is that a lot of searches are so specific e.g. If they are searching on "How to grow tomatoes" then that is the advice they want and just that, and so they are unlikely to click on my guide on "How to grow yams" (They may hate the taste etc), although when they do click on another page they then tend to look at 10-12 more different pages.
So whilst I'd like it lower, what David said partly eases my worries.

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Kiril S

13 years ago

I can give one useful tip to decrease the bounce rate of your visitors:

Add a video on your page. YES! Enough said.

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xylement

13 years ago

it depends on what type of sites you're having, if it's just a normal daily news site then it's doing great. If it's a niche site then not very good.

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owenlee

13 years ago

sorry guys...i have a question...

does the bounce rate affect the adsense earning directly?

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gxfcrjdj

13 years ago

Your bounce rate is okay. If it is over 70%, you need to redesign.Well, a low bounce rate isn't always good, since it may mean a lack of traffic.

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warner444

13 years ago

The bounce rate factor is modified by time spent on site.

One of my clients has a 73% bounce rate but people spend an average of 8+ minutes on his site so to Google his bounce rate is very good. He provides a lot on information, videos and a blog.

Bounce rate measures engagement but so does time spent on site. One niche site I have is mainly videos so the 3 minute average time spent is kind of good.

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umrbd

13 years ago

I heard that rate of good and bad bounce rate vary from niche to niche well I don't see any sense in that but can say anything about this statement.
Personally I think you can lower bounce rate below than 35% almost every new site has bounce rate starting from this figure but I guess it should be below 50% and just make sure that the places where you are building links and the titles of the pages are relevant to what the content of your web site offers

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rmillc01

13 years ago

I think your site bounce rate is very bad.
I think bounce rate ratio normally 30 to 35% is the good but up so bad.

thank you dear so any help u can directly oK...

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jindalmedic

13 years ago

My site bounce rate is 53% & But generally people suggest 30-35% bounce rate is good.

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nishant0000

Banned 13 years ago

bounce rate is not so much bad...but in my opinion the main factor affect the website reputation is that...when the visitor comes to your website...he did get it what he want or not..your website must contain the useful information for which the visitor visits your website.

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stephngreek

12 years ago

Not bad, its fine bounce rate.

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boosters

12 years ago

My bounce rate is jumping between 62-64%

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johnvictor

12 years ago

The definition of bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. More importantly, Bounce Rate was designed to tell you if you have the right audience coming to your pages and if you are meeting their expectations.

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techzp

12 years ago

The bounce rate on my blog is about 88%. I always look for ways to decrease it, trying to increase site speed, it is also very important to make sure that the database (for WordPress Websites and others) is hosted on fast servers.

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gotmerunnin

12 years ago

I've noticed that with very long tail keywords, and very specific searches, my bounce rate tends to be very higher, regardless of the amount of content, amount spent on that page, etc. So I tend to not worry about it too much. Focus on providing some sort of value to your visitors, building good links and it will all work out in the end.

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Edie47

12 years ago

I have a site that is approx. 3.5 yrs old with a bounce rate between 2.5 and 4.0 depending on how often I add new content. I usually only promote through Twitter, but am hooked up with many people in that niche.

It is my highest Adsense earner, plus I have several paid links. My main goal is to provide as much information as possible to those who visit the site.

Although I have made a little by selling products and have been told I should do more of that, the site is mainly for information. That the site makes more money than any of my other sites is a surprise to me, but apparently content really is king in this case.

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dani01

12 years ago

58 bonus rate average rate,You should be try to for more good bonus rate below the 58.

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swpower

12 years ago

Ok, this thread is quite old, but...

Hmmm... I wonder why people say that 58% bounce rate is good... It's not. It's quite bad - maybe. It can be several reasons to it; bad content, bad user experience, type of site and untargeted traffic.
When it comes to the type of site, it can be a site where you look for something specific and then leave, e.g. a recipe site. Have a look at the average time spent on the site too, that's important.

One of my client's bounce rate is about 28% with an avg time on site just below 6 mins and we are continously working to lower the BR since this can be improved quite a lot. For some pages, especially during certain campaigns, it has peaked up to about 33-34%, which is quite bad IMO.

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shophia

12 years ago

In my opinion 58% bounce rate is not bad, it's good. If you want to your site bounce rate good then your site content have unique content and informative information. Also site layout are look very attractive.Make sure the keywords you are using in your meta data have very low bounce rate.

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