Apologies for asking another noob question :rolleyes: but can anyone explain what this actually means:

Anchor Text Link leading back to your site must contain your Keyword Phrase.

How do I make a Anchor text link? What does it look like?

I have seen it mentioned in lots of documents and threads but I do not know what it is... I did have a look in the "All-in-One" threads but could not find it.

I am planning to make hubpages and Squidoo lenses and it seems I need to make these ancor text links to my main site, if I read right.

As ever your help is appreciated