Why use broad when you can use modified broad?

by 2 replies
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Advantages to using modified broad:
  • More targeted. Each modified term must be included. This prevents unwanted impressions for partial broad term matches.
  • Misspellings and plurals
  • Order doesn't matter. This is the only keyword targeting option where you can include a list of essential keywords but they don't have to be in a particular order.
#search engine optimization #broad #modified
  • Banned
    Why use broad when you can use exact.
    • [1] reply
    • Actually I've found exact to be very unprofitable for my local campaign. Sure I have them included, but I end up having to lower the bid because most of my conversions occur under the high variation in searcher intent, especially when geography is a factor.

      Sometimes reach is more profitable than targeted.

      ---
      Also, I want to add that building an exact phrase list takes time in a local campaign because you must wait for the searcher query data to come in and be selective as to what makes a likely-to-be-repeated search query.
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    Why use broad when you can use modified broad?

    Advantages to using modified broad:More targeted. Each modified term must be included. This prevents unwanted impressions for partial broad term matches. Misspellings and plurals Order doesn't matter. This is the only keyword targeting option where you can include a list of essential keywords but they don't have to be in a particular order.