Domain strategy - eKEYWORD, iKEYWORD, KEYWORDreview, KEYWORD-guide?

by Dablue
6 replies
  • SEO
  • |
Hi Guys,

This is my first post so hello to all

I'm wondering about domain strategies. I should note that this isn't for a brand, I have my brand domain sorted. I'm interested in registering "support" sites which target individual products.

Obviously I know the domain name isn't a main SEO win but having an exact match does seem to be a big benefit. Something else that's obvious - it's very rare to find an exact match available on a .com / .net / .org domain.

I'm sure there's plenty of other peeps who have had the same experience and I'm curious what strategies are recommended.

Single word domains:
  • e / i domains = ekeyword.com / ikeyword.com
  • Adding on filler words = keywordguide.com/ / keywordreview.com
  • Hyphenated domain - e-keyord.com / i-keyword.com / keyword-guide.com / keyword-review.com
  • Other ccTLD / TLD = .info / .co - I've seen a lot of negatives to this but I've also seen some good examples of .info and .co domains ranking well and bearing in mind that .co's have only been around for a little over a year at this point. That's not a lot of time when you think of domain age.
Advice is appreciated.

Thanks,

Mike
#domain #ekeyword #ikeyword #keywordguide #keywordreview #strategy
  • Profile picture of the author Gene Pimentel
    Add a stop word or minor word to the end of your keywords. Your exact keywords should be first. (i.e. keywordnow.com). Avoid hyphens. Avoid "i" or "e" prefixes unless it makes perfect sense to your keyword.
    {{ DiscussionBoard.errors[4738291].message }}
    • Profile picture of the author Jon Yarbrough
      Originally Posted by outwest View Post

      kw does not have to be first
      I see just as many blahkw.com as I do the opposite, ranking top 3

      The more I look at top 10 sites the more I realize domain names makes almost zero difference in rankings
      While I have noticed the same thing, I have also noticed the majority, if not all, of the domains that rank with way fewer backlinks than the rest of the competition are keyword domains.

      I see several sites that just look out of place on the first page compared to the others (little or no age, little or no backlinks), and 9 out of 10 times it is a keyword domain, well optimized, with a ton of content on the page.

      I may be completely wrong, it's just what i have noticed lately.

      Jon
      Signature

      ]

      {{ DiscussionBoard.errors[4745865].message }}
  • Profile picture of the author Gene Pimentel
    I beg to differ. Everything else being equal (seo, backlinks, etc.), the domain name and the order of the keywords makes a difference. It's only one aspect of the overall strategy, but it counts.
    {{ DiscussionBoard.errors[4738782].message }}
    • Profile picture of the author JoeUK
      I'd say KEYWORDreview or KEYWORD-guide as I think it's definitely better to go for keyword at the beginning if possible. I'm trying to make this decision at the moment, the domain I really like is kingdomofKEYWORD but I feel I really should be going with something like KEYWORDpro or KEYWORDhangout etc.
      Signature
      Popular MoRoN.com - Because Everything Popular Is Wrong...

      Uplifd.com - Positive News, Uplifting Views & Inspirational Tidbits!
      {{ DiscussionBoard.errors[4739029].message }}
  • Profile picture of the author dners
    Originally Posted by Dablue View Post

    Hi Guys,

    This is my first post so hello to all

    I'm wondering about domain strategies. I should note that this isn't for a brand, I have my brand domain sorted. I'm interested in registering "support" sites which target individual products.

    Obviously I know the domain name isn't a main SEO win but having an exact match does seem to be a big benefit. Something else that's obvious - it's very rare to find an exact match available on a .com / .net / .org domain.

    I'm sure there's plenty of other peeps who have had the same experience and I'm curious what strategies are recommended.

    Single word domains:
    • e / i domains = ekeyword.com / ikeyword.com
    • Adding on filler words = keywordguide.com/ / keywordreview.com
    • Hyphenated domain - e-keyord.com / i-keyword.com / keyword-guide.com / keyword-review.com
    • Other ccTLD / TLD = .info / .co - I've seen a lot of negatives to this but I've also seen some good examples of .info and .co domains ranking well and bearing in mind that .co's have only been around for a little over a year at this point. That's not a lot of time when you think of domain age.
    Advice is appreciated.

    Thanks,

    Mike
    WHAT I LIKE:::
    I would first go for keywordguide.com / keywordreview.com type domain names.

    I would also consider exact matching long tail .net and possibly .org domains depending on your niche and ultimate goals.


    WHAT I DO NOT LIKE:::
    I would avoid .co / .info and other extensions.

    I personally do not care for hyphen domains, but in certain competitive niches this might be an viable option to consider, just not for me.

    i or e domains could work if you would like to brand a site in that direction and it makes sense. I think i and e domains are better when they are nice and short. These are not my style though.
    {{ DiscussionBoard.errors[4743839].message }}
  • Profile picture of the author Kauzmo
    One of the theories I have read and put some stock in is something like:

    keywordx.com

    The closer you can get to the keyword the better. Adding more characters to the domain diminishes its "seo value".

    Try and get an exact match domain (emd) or as close as you can get to it.

    Hope this helps.
    {{ DiscussionBoard.errors[4745955].message }}

Trending Topics