Web Analytics and Google Analytics....

by gixxer Posted: 15 years ago 4 replies

Hey all!

I'm currently reading "Web Analytics 2.0" by Avinash Kaushik and it's one of the best books I've read on ANY internet topic in a long time. Great stuff!

I'm finding, though, that my BASIC knowledge of Google Analytics isn't up to speed. And there's no "Google Analytics for Dummies" book out!

Can anyone recommend a foundational guide to Google Analytics so I can get up to speed?

Thanks

Adam

#search engine optimization #analytics #google #web

JamesM 15 years ago

Avinash's first book is better for beginners. It focuses more on web analytics and a little less on "customer voice", social media measurement etc.

It's called something like Web Analytics - An Hour A Day
gixxer 15 years ago

Thanks, James! I ordered that book on amazon. Should have it tomorrow!

Hopefully, that will be a good start.

Adam
nicktyler 15 years ago

Have you tried the google analytics IQ lessons:

Contact Us - Conversion University Help
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- gixxer 15 years ago
  
  Great advice! I hit up Avinash on Twitter and he just gave me the same link!
  
  Adam
tomoms 15 years ago

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Web Analytics and Google Analytics....

gixxer • 15 years ago • 4 replies

Hey all! I'm currently reading "Web Analytics 2.0" by Avinash Kaushik and it's one of the best books I've read on ANY internet topic in a long time. Great stuff!