Parenthesis in keywords? Leave out or not?
- SEO |
Let's say I'm doing seo for Bob's Bait Shop and his url is bobsbaitshop.com (or whatever).
1) Before posting this I did a search for "Cushing's disease" and I got 828,000 results. "Cushings disease" yields just 338,000 results... so it **appears** to me that Google see the two as different.
2) Based on #1 if I'm trying to get kw in url, in title, in H1 and I only have one page to do it with (e.g. a Cafepress store that allows you to furnish a SINGLE store title as well as meta description) should I use "Bob's..." or "Bobs..." for title of store?
url: bobsbaitshop.com
title: bob's bait shop
h1: bob's bait shop
or
url: bobsbaitshop.com
title: bobs bait shop
h1: bobs bait shop
Any opinions based on experience/knowledge? Or am I over thinking this?
Thanks in advance,
D
1) Before posting this I did a search for "Cushing's disease" and I got 828,000 results. "Cushings disease" yields just 338,000 results... so it **appears** to me that Google see the two as different.
2) Based on #1 if I'm trying to get kw in url, in title, in H1 and I only have one page to do it with (e.g. a Cafepress store that allows you to furnish a SINGLE store title as well as meta description) should I use "Bob's..." or "Bobs..." for title of store?
url: bobsbaitshop.com
title: bob's bait shop
h1: bob's bait shop
or
url: bobsbaitshop.com
title: bobs bait shop
h1: bobs bait shop
Any opinions based on experience/knowledge? Or am I over thinking this?
Thanks in advance,
D