See Actual Search Terms in Adwords Interface?

3 replies
  • SEO
  • |
Hi all,

If I have a broad keyword in my AdWords campaign, I know that I can use various scripts and tools (i.e. analytics) to see the exact search term that the person typed in when they found and clicked through to my site.

However, this is only when my ad is actually clicked - is there a way to see the exact search term (that my broad keyword phrase was matched to) that triggered my ad even though it wasn't clicked? is there anything in the adwords interface to see this sort of data?

In other words, how can I find out the exact search terms that were typed in to generate impressions of my ad and not just click-throughs?

Thanks,
Steve.
#actual #adwords #interface #search #terms
  • Profile picture of the author cadmo
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    • Profile picture of the author StevieJK
      Thanks for the reply.

      Yes, I have used the 'see search terms' feature, but this only shows the search terms for the clicks that you recieve, not for impressions in general.

      Maybe it's not possible, but it's a shame as it would be a useful feature....
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    • Profile picture of the author blackdogseo
      Go into Adwords. Select Keywords. See Search Terms dropdown and select All. Enjoy
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      • Profile picture of the author blackdogseo
        Whoops. Posted at almost the same time. It does show you the number of impressions though so that you can get an idea of how many people are searching for those terms.
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