How to Target the Long-Tail (it's 70% of my traffic)

by rimam1
4 replies
  • SEO
  • |
I started a new site in the fitness niche and have been killing myself chasing highly searched, short-tail terms. Now that I'm ranking in the top 5 for my main keywords, I'm disappointed by the traffic... only like 200 visitors per day.

I went back and looked at one of my older sites and made a shocking realization. Out of the 10,000 monthly visits it gets, only 30% of my traffic comes from my targeted short-tail keywords. Most of my traffic, that's 70%, comes from keywords that I "accidentally" rank for.

In the spirit of being open, the site is www.IsometricExerciseSite.com

Based on this realization, my process for the new site is the following:

1). go to the Google keyword tool and search for my short-tail terms individually (rather than putting all of my keywords in the search box

2). search for broad match (instead of exact match)

3). make a list of 10-20 closely related keywords that I can sprinkle into an existing article on my site

4). repeat this process across all of the articles on my site (assuming you're trying to rank for a specific term with each article)

I'm not going to do any special link building. I'm pretty sure that just adding my long-tail keywords will help me capture many, many more visitors searching for specific keywords in Google. It's going to take a little time, but it won't be too hard to go back and modify each article a bit...

Raza
#70% #longtail #target #traffic
  • Profile picture of the author scruffy77
    how long did it take you to get to the first page of google? awesome post btw
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  • Profile picture of the author outwest
    Its not uncommon to receive 50 percent from the longtails And I have been studying this extensively for the last several months, HOW to optimize the longtails

    definitely if you notice a pattern in your logs, go back and optimize for this (these) by optimizing pages for these kws but for all the words that get only 1 visit per month (which there are 100s of these) I dont know how to encourage more of these clicks

    I will try to go back and try to find the articles I found about how to structure the modifiers etc on certain pages in order to grab more long tails, but I dont know if there is a way to do this effectively without a calculated system

    I have wanted to make a similar post to this one for a long time
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    Tech article writing .Native English Speaker(with Proof)
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  • Profile picture of the author nicktyler
    A good way to target the long tails is to consistently create and post good content around your niche on your site. Rather than article marketing with anchor just write naturally and if you are knoweledgeable about the subject you will naturally include the long tails that you are looking for. Or if there are any particular high value phrases be sure to focus on them.
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