SEO ranking success, next step conversion failure

Look at your site from your visitors point of view.

If you were looking for stuff on how to date, would you want to be pitched or would you want to get more info?

Then deliver that!

So, 101 best dating tips (for instance) with the headline as an outline and then the "how to" below it. Split into one page per tip - so you'd need to write some decent stuff (but not necessarily all at once)

Then next page gives tip two, etc.

Links woven into the content - here's the sneaky ebook I found that actually wasn't full of BS, that kind of thing.

Too many sites - especially in dating - are too in your face. Dare to be different and be their friend rather than the guy trying to sell them the second they walk into your site.

Don't just give up on adsense like that. Try other themes, different color schemes / ad placements, only image ads...then only text ads.

I agree with lovboa...
There are many factors why you may not have a good adsense ctr. Some you have no control over some you can experiment with. For example, I would use seoquake to see the word density of you page that you are ranking for. Then I would adjust the content on that page (if needed) to be more targeted. I would also (and this is how I chose most of my key words) is take your main key word and plug it into the search bar at "wisegeek dot com" they have the best script I have ever seen for seeing what targeted adsense ads are available. If five or more targeted adsense ads show then most likely in time your site will do better and better with your ctr. If not many targeted ads show then you may have to find another monetization (like click bank or a cpa).

Don't go by the the ads you are seeing on your site. The reason for this is in most cases, (if you are using goog*e) there is a cookie set on your computer and relevant ads form previous searches that you have made well dilute what a viewer from elsewhere may see.

arnold55