We Are Doomed! The Next Generation of SEO

Heyyy guys. I wrote this article the other day for a site and was pretty proud of it. Thought it would be a good share.

Hope you enjoy (There are no links or promotion in this post)

How Google +1 and Social Media Is Going To Change The Web/SEO Forever

Right now, Google rankings and how people search for things on the internet is controlled by robots. The only way Google can tell which sites deserve a ranking is by creating little math algorithms to determine where a site should be..


If you have not noticed this system is f**ed... There is no perfect way to rank sites online using this method and with the rise of social media Google is actually losing touch with its users. While backlinks can be a good sign of quality, they can easily be faked and taken advantage of.

Think about it...
See, this is where Google is F**KED. People are sending and receiving more reliable information via social media sites than from the Google search engine. If this keeps up at the current rate Google is going to quickly lose its dominance online as people begin to trust social media information over Google ( If Facebook placed a decent search engine on its site would you ever use Google again?)
How Google Plans to Fix This



Imagine if you were looking for new basketball shoes on Google. Normally if you typed in best basketball shoes, you would see a ton of sites that have been SEOed to the top of Google for the search. This would be semi useful as you results are not determined by what shoe is the best, but by what shoe has the best SEO.


Now picture this, (this is assuming you have a Google +1 account)
What if when you typed in best basketball shoes, Google returned the shoes your best friend +1ed or the shoes that people very similar to you (hobbies, age, education, gender etc) +1ed.


Google would be connecting you to people instead of the web. Instead of getting results based on backlinks, you would be getting results specifically tailored to YOU and people like YOU.


Instead of getting a ****ty SEOed site when you type in a search, you would get sites that people actually use and ENJOY.
The Big Picture

This is going to take SEO and how the internet works to a whole other level. The days of being able to force a website down Googles throat and hijack searchs are going to be coming to a close very soon. As with the growth of social media robots ,algorithms, and backlinks will slowly lose their purpose as PEOPLE start controlling the search engine results instead.

In fact in 10 years I am willing to bet my dog that every user online will get different search results based on who they are. There will be no targeting keywords...there will be TARGETING PEOPLE. If your site is not relevant to a person or does not have good content, PEOPLE will not rank it.

Remember, Googles main priority is not your online income, it is its users. So, ask yourself..would people +1 my site? If you answer is no..time to get to work!
My overall message

Of course continue with SEO, but expanding your thought process and providing value is becoming more important every day. If you are planning on making this a career plan focus on starting to learn to give people something they want into of sneaking it in front of their face.


This is hard to explain so I will sum up this post with a quick story.

Imagine a strip of road in the middle of no where, where a lot of cars have to drive through everyday (The internet) Now, one day a guy starts a gas station (a website) on this strip of road.


His business booms even though his gas station sucks and his customer service is awful. Since this high traffic road is untapped they literally have no other place to shop.


One day, a customer tells the shop owner he should probably improve his business because one day someone will do it better. The man ignores him and keeps doing things the same old way.


A year later, a young man opens a store on the same strip of road, but tries just a little bit harder than the crummy shop owner. Due to the quality of the new gas station and the recommendations it has received the crummy shop owners store (site) dies almost over night.


On top of this, because the crummy shop owner got comfortable and stopped learning he is unable to even compete. Overnight, his riches dry up and he is left homeless in the middle of no where, screwed for all eternity


Remember, the internet is still very new and is changing rapidly. Google Plus and Social Media are a great example of what is to come. Evolve now!